文档介绍：Competition between Coke and Pepsi in India
Introduction
It is known to us that there are two celebrative soft drink brands: Coca-cola and Pepsi. They are always as petitors to expand their own market in several regions such as China, India and African.
The Coca-pany is the world's largest pany, refreshing consumers with more than 500 sparkling and still brands. Through the world's largest beverage distribution system, consumers in more than 200 countries enjoy its beverages at a rate of billion servings a day. pany's products include Coca-Cola, Diet Coke, Coke Zero, Sprite, Fanta, Ocean Spray, Capri-Sun, Chaudfontaine, Schweppes, Monster and Relentless
Pepsi is a carbonated soft drink that is produced and manufactured by PepsiCo. Created and developed in 1893 and introduced as Brad's Drink, it was renamed as Pepsi-Cola on August 28, 1898, then to Pepsi in 1961, and in select areas of North America, "Pepsi-Cola Made with Real Sugar" as of 2014.
Having been established for such a long time, both of them are well known by their own unique features and marketing plans. The purpose of writing this article is to have a further study of how these panies access to the Indian market by analyze their marketing strategies. And the suggestions will be raised on the basis of rational analysis.
India’s Economic Situation
As a developing country, India’s rapid development of