文档介绍:该【广告与论辩--英文广告话语的语用论辩学研究的开题报告 】是由【niuwk】上传分享,文档一共【2】页,该文档可以免费在线阅读,需要了解更多关于【广告与论辩--英文广告话语的语用论辩学研究的开题报告 】的内容,可以使用淘豆网的站内搜索功能,选择自己适合的文档,以下文字是截取该文章内的部分文字,如需要获得完整电子版,请下载此文档到您的设备,方便您编辑和打印。广告与论辩--英文广告话语的语用论辩学研究的开题报告Title:ThePragmaticsofAdvertisingDiscourse:AStudyoftheUseofPersuasiveLanguageinEnglishAdsIntroduction:Advertisingisaubiquitousforcethatshapesourconsumerculture,andthepersuasivelanguageusedinadvertisingcampaignsplaysasignificantroleinshapingconsumers',thestudyofEnglishadvertisingdiscoursefromapragmaticperspectiveremainsunder-,focusingonhowadvertisersuselanguagestrategiestoappealtotheaudience'semotionsandbeliefs,elicitdifferentimplicatures,:?'sneeds,emotions,andbeliefs?,andhowdotheyinfluencetheaudience'sinterpretationandresponse?,ordoesitcreatefalseneedsandmanipulateconsumers'decision-making?Methodology:Thisresearchwilluseamixed-,includingprint,online,andaudiovisualads,,suchasrhetoricalfigures,lexicalandgrammaticalchoices,anddiscoursemarkers,':,thestudywillprovideinsightsintohowadvertisersmanipulatelanguagetoshapeconsumers'',theethicalimplicationsofpersuasivelanguageuseinadvertisingdiscoursewillbediscussed,providingacriticalperspectiveontheroleofadvertisinginaconsumerculture.