文档介绍：TOP 100 ADVERTISING CAMPAIGNS
Volkswagen, "Think Small", Doyle Dane Bernbach, 1959
Coca-Cola, "The pause that refreshes", D'Arcy Co., 1929
Marlboro, The Marlboro Man, Leo t Co., 1955
Nike, "Just do it", Wieden & Kennedy, 1988
McDonald's, "You deserve a break today", Needham, Harper & Steers, 1971
DeBeers, "A diamond is forever", . Ayer & Son, 1948
Absolut Vodka, The Absolut Bottle, TBWA, 1981
Miller Lite beer, "Tastes great, less filling", McCann-Erickson Worldwide, 1974
Clairol, Does she...or doesn't she?", Foote, Cone & Belding, 1957
Avis, "We try harder", Doyle Dane Bernbach, 1963
Federal Express, "Fast talker", Ally & Gargano, 1982
puter, "1984", Chiat/Day, 1984
Alka-Seltzer, Various ads, Jack Tinker & Partners; Doyle Dane Bernbach; Wells Rich, Greene, 1960s, 1970s
Pepsi-Cola, "Pepsi-Cola hits the spot", Newell-Emmett Co., 1940s
Maxwell House, "Good to the last drop", Ogilvy, Benson & Mather, 1959
Ivory Soap, "99 and 44/100% Pure", Proctor & Gamble Co., 1882
American Express, "Do you know me?", Ogilvy & Mather, 1975
. Army, "Be all that you can be", . Ayer & Son, 1981
Anacin, "Fast, fast, fast relief", Ted Bates & Co., 1952
Rolling Stone, "Perception. Reality.", Fallon McElligott Rice, 1985
Pepsi-Cola, "The Pepsi generation", Batton, Barton, Durstine & Osborn, 1964
Hathaway Shirts, "The man in the Hathaway shirt", Hewitt, Ogilvy, Benson & Math