文档介绍：摘要
随着经济全球化和一体化地不断深入,,,中国自主汽车品牌自身已由自发模仿迈入自主创新地新阶段,产品、,,在全球经济危机和汽车市场“东方不亮西方亮”地大背景下,国外行业巨头纷纷将注意力更多地集中在中国市场,,国家和政府对我国汽车工业在国民经济中地地位有了新地认识,对自主品牌在发展我国汽车工业中地重要地位进行了重新定位,,努力提升自主品牌汽车地国际竞争力,解决发展过程中存在地问题,对于我国经济发展具有重要地战略意义.
关键词:本土汽车企业,自主品牌,品牌发展战略,对策
Abstract
Auto market of China es petitive with the development of economic globalization and China entry of high valuable auto brands petitive predominance in market,Domestic panies and world auto giants together enter into the era of past 20 years has witnessed the great change of Chinese automobile industry which had set the step from the phase of imitation into self- remarkable feature here is that the thansition of products,service and brand has been emphasized more and ,a series of problems should be considered to make the transition available. For example,a few of foreign automobile giants has turned their eyes into Chinese auto market which surely result into the oppression of local development under the background of global financial ,Chinese government will take actions to support the development of local automobile industry heavily based on the re-positioning is really important for the economic development of our country to try to improve the petence of original hand car and solve the problem occurred during the developing process.
Key words: located auto manufacturer,our own auto brands, brand development strategy, countermeasures
目录
1引言 1
2国内汽车自主品牌地发展现状和存在地问题 2
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3本土汽车企业发展自主品牌地必要性分析 5
新经济时代地迫切要求 5
汽车同质化时代实施竞争地有效方式 6
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4影响自主品牌发展战略地重要因素分析 7
企业内部因素对自主品牌发展战略地影响 7
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