文档介绍：A b s t r a e t
In th e 2 1 c en tu砂,to uri sm h a s b e c o m e th e w o rld b ig g e st in du stry ,it
15 a c e eP te d a s th e ete m al risin g in du stry an d a ll g o v emm e nt s P ay att e nt io n to to uri sm a n d g iv e to 而 sm P rio rity fo r d ev e lo P m e n t. T o raP id ly d ev e lop to uri sm e c o n o m y 15 th e o v e rall d ev e lo P m ent tre n d s o f th e wh o le
int em atio n a l to u rism . L o c at e d in th e w e st o f C hi n a , a fte r 3 0 y e ar s ’
e ffe e tiv e d ev e lo P m e ni ,th e 从forid N a 加 ral H eri ta g e J lu z h aig o u N atio n al P ark sh o w s its b ran d a dv ant ag e am o n g o th e r c o n g e n eri c P a rk s in C hi n a . N o w a d ay s , J iu zh aig o u an d its b ran d o f e c o 一to u rism h a s b e c o m e th e
g o ld e n n am e c ard o f S ic hu an an d e v e n C hi n a ,5 int e rn atio n a l e o n u n u n ic atio n ,a s its in flu en e e P o w e 几 ra d iatin g P o w e r an d th e dri v e fo rc e re in fo rc e d a y b y d ay, J iuz h a ig o u fu lly d e serv e s th e e o re b ran d o f
S ic hu an an d th e g o ld e n b ran d o f C h in a ,5 to u rism . In th e 3 0 y e ar s ,th e b ran d o f J iu zh a ig o u N atio n a l P a rk h a s a ch iev e d a w a y o f
g re at一le aP 一fo rw ard d ev e lop m e n t,b ut b e c an se o f th e re g io n al en v iro n-m e nt an d th e la ck o f attra ctin g ta len ts fa c to rs,an d th e in cre m e nt a lity o f ta lent cu ltiv atio n n o t m atc h w e ll Wi th th e b ran d b u ildi n g ’5 raP id ity,th e re ’5 still a g aP b e 。刀e en hu m an re s o u re e c o n stru c tio n an d th e P ark b ran d d ev e lo P m e n t. T o o P ti而 z e th e P a rk , th e ta le ni m an a g em e nt g o e s in
a dV an e e o th er s ,to fu rth er e nh an e e th e P a c e o f P ark d ev e lo P m e ni ,th e k ey
15 th e tale nt s d e v e lo P m e n t. P a rk c o n s erv atio n an d d ev e lo P m e nt ,th e tw o P rin e iP a l th em e s n e e d m o re ta le nt e d P e rs o n s to a c hi e v e a