文档介绍：GLOBALEDITIONManagementInformationSystemsManagingtheDigitalFirmTHIRTEENTHEDITION/IRRIXL'0EYHSR.ERI4:39:27PMEditorinChief:StephanieWallSeniorProductionProjectManager:KaralynHollandExecutiveEditor:BobHoranSeniorManufacturingController,Production,International:TrudyKimberEditorialAssistant:AshleeBradburyCreativeDirector:BlairBrownInternationalPublisher:LauraDentSeniorArtDirector:SlowikInternationalProgrammeEditor:LeandraPaoliCoverDesigner:JodiNotowitzDirectorofMarketing:MaggieMoylanCoverImage:MarcoRosarioVenturiniAutieri/GettyExecutiveMarketingManager:AnneFahlgrenMediaEditor:DeniseVaughnInternationalMarketingManager:DeanErasmusMediaProjectManager:LisaRinaldiSeniorManagingEditor:JudyLealeFull-ServiceProjectManagement:AzimuthInteractive,:©,,entitledManagementInformationSystems:ManagingtheDigitalFirm,13thEdition,ISBN:978-0-13-305069-,publishedbyPearsonEducation©,storedinaretrievalsystem,ortransmittedinanyformorbyanymeans,electronic,mechanical,photocopying,recordingorotherwise,withouteitherthepriorwrittenpermissionofthepublisheroralicencepermittingrestrictedcopy-ingintheUnitedKingdomissuedbytheCopyrightLicensingAgencyLtd,SaffronHouse,6–10KirbyStreet,,