文档介绍：hina联合利华中国HPCTheUnileverChinaSalesStrategyAvailability,Visibility,Everywhere,Everyday,ProfitablyDevelopourSkillsandCapabilitiesthatwillallowustomaximiseourAvailabilityandVisibilityofUnileverChinaProducts,EverywhereandEverydaywithintheChinaRetailingMarket,,任何地方,使我们的产品随处有售,陈列最佳,并创造利润发展我们的技能和能力,我们将更好地做到使联合利华的产品在中国的零售市场中任何时间,任何地方,随处有售,陈列最佳,并创造利润。TheUnileverChinaSalesStrategyAvailability,Visibility,Everywhere,Everyday,ProfitablyWewilldothisthroughdevelopingthewidestpossiblereachforourproducts,throughInnovativeandLeadingCustomerandDistributorManagementProcessesandTechniques,improvedPriceControl,thebestMerchandising,thebestexecutionofPromotionandConsumerActivities,thebestuseofourResources,andmostofall,:发展更广泛的分销;不断地创新,优异的客户,分销商管理体系和技巧;改良的价格控制;最佳的陈列;更好地完成通路及消费者促销;最优化地利用我们的资源;最重要的是---我们应尽最大所能做到最好。任何时间,任何地方,使我们的产品随处有售,陈列最佳,并创造利润联合利华中国的销售策略TheUnileverChinaSalesStrategyAvailability,Visibility,Everywhere,Everyday,ProfitablyDevelopourSkillsandCapabilitiesthatwillallowustomaximiseourAvailabilityandVisibilityofUnileverChinaProducts,EverywhereandEverydaywithintheChinaRetailingMarket,,throughInnovativeandLeadingCustomerandDistributorManagementProcessesandTechniques,improvedPriceControl,thebestMerchandising,thebestexecutionofPromotionandConsumerActivities,thebestuseofourResources,andmostofall,,我们将更好地做到使联合利华的产品在中国的零售市场中任何时间,任何地方,随处有售,陈列最佳,并创造利润。任何时间,任何地方,使我们的产品随处有售,陈列最佳,并创造利润我们将通过以下方法来达成我们的目标:发展更广泛的分销;通过不断地创新,优异的客户,分销商管理体系和技巧;改良的价格控制;最佳的陈列;更好地完成通路及消费者促销;最优化地利用我们的资源;最重要的是---我们应尽最大所能做到最好。BALANCEImprovethewaywedoBusinessStrengthentheFrontLine平衡改进我们做生意的方法加强销售第一线TradeMarketingSkillsDevelopmentSystems&InformationStructure&ResourceDistributorsA/municationPOSMAWinningTeam沟通技能的发展通路行销A/B店结构&资源店头宣传品系统&信息分销商一支获胜的队伍TradeMarketing通路行销AdoptRegionalStrategiesandallocatebudgetstoimproveimple