文档介绍：吉林师范大学
毕业论文(设计)
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论文题目
腾讯外部战略环境分析
学院、专业: 管理学院人力资源管理
学生姓名: 王力
年级班: 2006级3班
指导教师: 刘大为(博士)
2010年4 月 9日
腾讯外部战略环境分析
王力
(吉林师范大学管理学院2006级3班吉林四平 136000)
指导老师:刘大为(博士)
【摘要】本文从腾讯公司的外部竞争战略的演变及创新历程等多个方面对腾讯公司和其QQ产品的现状进行了细致的分析,指出腾讯公司能取得现阶段的成功,其原因在于始终专注于主业的壮大和产业链的延伸,创新性地利用有利于己的外部战略环境资源,深挖内部资源潜力,发挥自身竞争优势,选择了一系列正确有效的战略。以及对其战略走向、其竞争优势劣势的分析,并根据战略环境的发展变化,对其面临走出国门所要经过的障碍,所要面临的对手进行分析,指出腾讯应继续实施差异化战略、合作战略,探索走集中化多元发展之路,提高综合竞争力,直到成为所从事行业细分市场的最强者。
【关键词】战略环境竞争战略战略选择
Tencent external environment analysis
Wang li
(Jilin Normal University Management School Class3 Grade2006 Jilin Siping 136000)
Directive Teacher:Liudawei()
Abstract From the pany petition strategy of evolution and the innovation process, etc to pany and its products, the present situation of the QQ, can present that pany, its reason lies in the ess of the business always focus on the chain and outspread, innovative use of external environment for himself, to dig deep internal resources potential resources, and exert petitive advantage, choose a series of correct and effective strategy. And the strategic direction and petitive advantages and disadvantages, and according to the analysis of the development and changes of strategic environment for its face to go abroad through obstacles, to analyze the opponent, tencent should continue implementing the differentiation strategy, strategic cooperation, to explore the de