文档介绍：食堂营销策划方案
学校：XXXXXXXXXXXXXXXX
专业： XXXXXXXXXXX
班级：XXXXXXXXXXXXXXXX
姓名： XXXX
学号： XX
目录
市场分析.............................................................................1
1、目标市场.........................................................................................................1
2、市场定位.........................................................................................................1
二、消费者行为分析.................................................................1
1、文化因素.........................................................................................................1
2、社会因素.........................................................................................................1
3、个人因素.........................................................................................................2
4、心理因素.........................................................................................................2
三、竞争对手分析.....................................................................2
1、快餐店.............................................................................................................2
2、校外的小吃.....................................................................................................2
营销环境分析——SWTO分析.........................................2
1、优势.................................................................................................................2
劣势.................................................................................................................3
机会.................................................................................................................3
威胁.................................................................................................................3
五、营销策略.............................................................................3
1、产品方面....................................