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这些年，作为一种新式起来的广告办法，植入式广告所导 致的评论一向热度不断，遭到的重视度也越来越高，其价 值和商业远景导致了广告主和媒体的激烈爱好。那么，植 入式广告是不是一种广告开展趋势？到底有何价值？广 告主和媒体应怎么使用植入式广告为个人获取利益呢？
These years, as a new way to the ads, product placement comments always continues, the importance is also more and more high, its value and business perspective leads to advertisers and media of intense interest. So, is i t right? A product placement advertising development trend? What is the value? Advertisers and media should be how to use product placement to obtain benefits f or individuals?
1植入式广告的界说
the def ini t ion of product placement
植入式广告又称植入式推广，是指将产物或品牌及其
代表性的视觉符号甚至效劳内容策略性的融入电影、电视 剧或电视节目内容中，经过场景的再现，让观众留下对产 物及品牌的形象，继而到达推广的意图。这是传统关于植 入式广告的界说。跟着社会的不断开展，植入式广告现已 从传统的电影、电视剧、电视节目中浸透到社会的各个层 面，被“植入”更多的前言中一报纸、杂志、网络游戏、 手机短信，甚至小说之中。
Product placement i s also called implantable promotion, ref ers to the product or brand and its visual representation of the symbols and even service content strategy into the movie, TV or TV program content, through the reproduction of the scene, let the audience lef t on the product and brand image, and then to the intention of promotion. This is the traditional definition of product placement. Along wi th the social development, product placement has television programs from traditional movies, television dramas, penetration into all levels of society, "planted " more objective - newspapers, magazines, online games, mobile phone text messages, and even novels.
在新的社会和经济环境下，跟着群众消耗的符号化趋势, “产物的植入”演变为“品牌的植入”。这么多的大公司 越来越频频的选用植入式广告办法进行产物和品牌宣传， 足以阐明植入式广告在传达中的优势和杰出作用。
In the new social and economic environment, along with the symbol tendency of mass consumption, " the product into " evolved into " brand implantation
So many big companies more and more frequently used product placement approach to product and brand promotion, advantage and outstanding function serves to i1 lustrate the product placement in the communication of.
2植入式广告的体现办法
product placement of measures
植入式广告不但是数字传达年代广告