文档介绍：绿园绿色蔬菜有限责任公司
陕西理工学院管理学院“绿园绿蔬”创业团队
指引教师：
公司概述
国内是世界上最大蔬菜生产国和消费国。近年来，国内蔬菜生产持续稳定发展，，。将来十年国内人口数量仍处在上升期，随着城乡居民生活水平不断提高和农村人口向城乡转移加快，商品菜需求量将呈现刚性增长趋势。，国内人均蔬菜占有量为370公斤。据测算，到，国内新增人口近1亿人，人均蔬菜占有量在既有基本上增长30公斤，蔬菜加工品增长1000万吨，届时国内蔬菜总需求量为58950万吨，比增长8950万吨。满足消费总需求和新增需求重要通过提高单产和减少损耗解决。供应方面，通过稳面积、增单产、调构造、降损耗，实现数量充分、品种多样、供应均衡，防止价格大起大落。全国蔬菜播种面积保持基本稳定，单产水平年均提高1个百分点以上，达到2300公斤/亩，达到2500公斤/亩以上；蔬菜损耗率年均减少1个百分点以上。其中
全国绿色食品产品总量接近9000万吨，种植面积达到1000万公顷，约占全国耕地面积8％。有机食品认证面积已达350多万公顷，产品总量198万吨。
国内虽然有较高产量绿色蔬菜但是国内食品安全问题依然很热门，当前都市居民都很注重食品安全，也很注重环保，许多市民都已浮现了国外购买食品，但是这毕竟不是长期之计，咱们中华人民共和国是一种农业大国，咱们有丰富以及优质土地资源，如果咱们对蔬菜种植做到公开化，并且做到客户亲自种植，采摘，然后购买。咱们运用好郊区土地，加上科学种植咱们食品安全也会淡化甚至消失。
目录
项目背景·············································2
第一章、公司简介·····································6
、公司概述
···································6
、公司文化···································6
、公司重要赚钱途径与产品·····················7
、人员培训···································7
、公司战略···································7
第二章、市场营销·····································8
、市场分析···································8
、市场目的
···································9
、市场容量···································9
第三章、生产管理·····································10
、厂址选取···································10
、生产流程···································10
、配送规定···································11
第四章、投资分析·····································12
、股本构造与规模·····························12
、资金来源于运用·····························13
、第二到第五年资金运用·······················14
第五章、财务分析·····································14
、收入来源···································14
、成本来源···································14
、营业税金及附加来源·························15
、销售费用来源
·······························15
、管理费用来源·······························15
、财务费用来源··