文档介绍：“向内求"营销的启示
When it comes to "marketing”, a well-known Marketing Authority many people immediately think of the name of ion in the wine industry is self-evident, and Lee's influence in the wine industry is also rising. The author is in contact with Mr. Li, the management of their own ideas, and the analysis of the results directly lead to the author was born in the "inward looking for marketing" rhetoric.
In the management of Mr. Li daily, he rarely talked to other operators, study the current popular marketing concept, we explore the successful model of certain marketing, and he is completely in accordance with their own theory to run. In the author's summary, it can be divided into two points: first, marketing is grasping itself: two, management is inward seeking.
Mr. Li of non marketing majors in college, so his marketing ideas basically, along the development of local businessmen China route. In the usual business, he doesn't want to a few of the marketing books in the bookstore to buy a lot of people like to find out on the road, the two is hands-on, start from their own side.
Mr. Li, for example, is very particular about environmental sanitation. He believes that wine as a special food, first of all, to the visual sense of beauty, taste after eating only know, so Li efforts to catch hygiene. Store by cleaning company regularly cleaning, shop staff will be cleaned every day, after normal business, when the store guests less or no people, will be clean at any time. But sanitation is one,
He realized his difference with others. Consumers feel comfortable in the store, you can also realize that other stores or stores do not have the consumer environment, so that consumers are impressed, and gradually become repeat customers.
In the after-sales service, Mr. Li also has its own unique features. He believes that the beverage after-sales service and durable consumer goods are different, after the completion of consumption, after-sales service period will be over.