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Chapter 9Law, Ethics, andCyber Crime
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Learning Objectives
Describe the difference between legal and ethcatalog marketer Abacus Direct and announced plans to merge Abacus’s off-line database with their online data
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Privacy Advocates Take On DoubleClick (cont.)
Several class action lawsuits were brought against DoubleClick, claiming that the company was “tracking Internet users and obtaining personal and financial information with-out the individual’s knowledge
In violation of the state’s Consumer Protection Act and asked it to stop placing cookies on consumers’ computers without their permission
In January 2001, the FTC ruled that DoubleClick had not violated FTC policies
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Privacy Advocates Take On DoubleClick (cont.)
DoubleClick agreed to enhance its privacy measures and to pay legal fees and costs up to $18 million
Key provision of the settlement requires DoubleClick to “obtain permission from
consumers before combining any personally identifiable data with Web surfing history”
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Web-Site Self-Registration
Registration questionnaires
50% disclose personal information on a Web site for the chance to win a sweepstakes
Uses of the private information collected:
For planning the business
May be sold to a third party
Must not be used in an inappropriate manner
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Cookies
Cookie—a small piece of data that is passed back and forth between a Web site and an end user’s browser as the user navigates the site; enables sites to keep track of users’ activities without asking for identification
Cookies can be used to invade an individual ’s privacy
Personal information collected via cookies has the potential to be used in illegal and unethical ways
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Cookies (cont.)
Solutions to unwanted cookies
Users can delete cookie files stored in their computer
Use of anti-cookie software
Passport—a Microsoft component that lets consumers permanently enter a profile of information along with a password and use this information a