文档介绍：概述我国中小企业开展网络营销的问题与对策
【摘要】
,上网人数的急剧增加,网上交易正在成为一个真正的全球新兴市场,以互联网为基础的电子商务得到了空前的迅猛发展,网络营销极大的改变了传统的营销理论和务实存在的基础,使得原有的营销策略和经济结构都发生了根本性的变化,尤其是在大灾大难面前显示出了极强的生命力,在2008年全球经济危机中,以网络营销为代表的电子商务蓬勃发展,, 互联网是第三次科技革命引发的必然结果, , 本文重点就网络营销在我国的发展现状和存在的问题展开讨论并提出了解决的措施.
关键词:中小企业网络营销问题对策
Abstract:the caption marketing in merce existing problems and strategies. The emergence of , number of users has increased dramatically, online transaction is ing a truly global emerging markets, -based merce to enjoy ‘unprecedented ‘rapid development, work marketing has greatly changed the traditional marketing theory and practical basis of existence, making the original marketing strategies and economic structure are ‘undergone a fundamental change’, especially in front inflicted great idsaster showed strong vitality, in 2008 global economic crisis, take work marketing as a ‘representative’ of the merce vigorous development, it is the merce emerge in 2003 until global atypical pneumonia after get great development in the second growth. work marketing is based on , the is a revolutionary new third triggered the inevitable result of the technological revolution, it will e the world's future economic ‘growth’ engine. work marketing in the development of our country is still at the beginning, this paper puts emphasis on work marketing in our country development situation and existing problems of discussions and puts forward some solving measures
Key words: minor work marketing
目录
1 绪论
研究背景………………………………………………………………………………3
论文研究目的和意义…………………………………………………………………3
2 电子商务与网络营销的关系…………………………………………………………...3
3 我国目前中小企业发展的现状……………………………………………...................4
中小企业的发展………………………………………………………………………4
中小企业发展面临的问题……………………………………………………………4
4 网络营销在电子商务中的实施现状…………………………………………………...4
……………………………………….4
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