文档介绍:1
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金光市场发展策略
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全球运营商发展趋势&市场发展策略案例分析
目录
印尼电信市场概况
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印尼市场未来预测
Country Overview
National Area: 1,919,440 sq km
By the end of the year 2007,the total population of Indonesia is above 235 millions, and the population growth rate is %.
In the year 2007,the GDP( Purchasing Power Parity) is estimated to be billion USD and GDP per capita (PPP) is about 4616 USD. The GDP would recover after the devastating December 2004 tsunami and an earthquake in central Java in May 2006 .
Source: Geographic .org/CIA world factbook 2007
Population of Indonesia(2002-2007)
GDP(PPP) and real growth rate of Indonesia (2002-2007)
Fixed-line growth has been driven by the deployment of fixed wireless services.
Mobile subs will reach 100 millions by the end of ’s estimated that ration will reach 37 % in 2007, which still is a quite low level.
ration is very low; this situation is unsurprising when the country's low fixed and PC ration levels are taken into account.
Key munication Indicators in Indonesia
Source: Global Insight, ITU.
Overview
Operators Overview
There are 2 work operators in Indonesia. PT Telkom is the government-owned dominant player. PT Indosat, also still largely government-owned, is the market's alternative provider.
There are 11 mobile operators. 5 are GSM and 6 are CDMA operators. But PT Telkomsel and PT Indosat are two main operators in the market .
Fixed Operators in Indonesia
Mobile Operators in Indonesia
Telkom
Indosat
Summary
The country has a relative large population with steady increasing trend.
The economy of Indonesia is recovering from the constantly disasters and boosting in recent years.
The work is developing steadily, while work is stagnant.
More players import more petition to market ,which forces the resource of industry to be redistributed , as well as make work usage more efficient.
Forecast of Mobile ration
10%
90%
Entry
Period
Fastest growth period
Stable Growth
Period
Population below poverty line:17