企业的宗旨和使命.ppt

文档介绍：key words
manager 运营经理
2. mill ,制造厂
,传播的人

,声望,声誉
,坚固,耐用年限
customers 非理性顾客
,不切题的
1
-conscious 节省的
business 批发企业
,存货清单
premium 大幅溢价
,罚金,处罚
approach 营销方式
core 基本核心
mercial banks 商业银行
,惊人的
2
,创业者的,中间商的
market 证券市场
market 资本市场
funds 养老基金
funds 互助基金
,垄断者,专卖权
3
Difficult plex sentences
are also businesses in which economically there is only one customer while
strategically—in terms of buying decision—there are two or more.()
还有一些企业,从经济上说只有一种顾客,但从战略上来说——从购买决策来说——却有着两个或更多的顾客。
4
tend to consider this as irrational behavior. But the first rule is that
there are no irrational customers. Customers almost without exception behave rationally
in terms of their own realities and their own situation.()
制造业者常常认为这是一种不合理性的行为。但是,首先就不存在着什么无理性的顾客。顾客几乎毫无例外地是从他们自己的现实和情况出发而合乎理性地行动的。
5
owes its ess, to a large extent, to defining price as what the customer pays
for a copy rather than what he pays for the machine.()
全录复印机公司的成功在很大程度上是由于,它把价格解释为顾客为每一份复印资料所付的费用,而不是为复印机所付的费用。
6
pany making pounds for heavy earthmoving equipment
suc