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The demand for low-volume and high-ponent purchases in China is growing
rapidly driven in large part by the dramatic rise in domestic design activity. This growth is
driving suppliers – specifically catalog distributors – to develop new, diversified supply
services to meet the demand and increase market share.
works, closely collaboration with and China Outlook Consulting, pleted
the 2011 China Small Order Purchasing and Service Trend Survey,which captures the
shifting trends in demand and identifies the services required to satisfy the demand for
low-volume/high-mix purchase orders. The survey findings will help suppliers improve
their service offerings and develop China-focused strategies.
Survey Results: Diversifying demand for small order purchasing
The survey of over 600 qualified respondents found that prototyping and pilot production
topped the small-order purchasing, with, 72% and 28% of responses, respectively. The
more traditional demand for replacement parts and samples for academic research
accounted for 18% and 13%, respectively. And trailing, was the demand for MRO (10% )
and replenishment of production (9%).
Regarding the most frequently used channel for small-order purchases, catalog
distributors, franchised distributor and B2B websites were fairly evenly repre