文档介绍：Happy Meals
A "Happy Meal" is a meal specifically marketed at children, sold at the fast-food chain McDonald’s since June 1979. A toy is typically included with the food, both of which are usually contained in a small box or paper bag with the McDonald's logo.
Happy Meals
Logo
Happy Meal logo,
UK
Happy Meal logo,
Japan.
Happy Meal logo,
Spain
Happy Meal logo,
China
History
In the mid-1970's Yolanda Fernández de Cofiño created "Menu Ronald" which just offered a hamburger, small fries and a small sundae.
eventually brought to the attention of McDonald's management in Chicago.
pany gave the development of the product to Bob Bernstein, founder and CEO of Bernstein-Rein Advertising.
Then Bernstein came up with the Happy Meal
Products
Hamburger
Our classic hamburger with a choice
of soft drink,low fat milk or apple juice
and small World Famous Fries or
Apple Dippers.
Products
Cheeseburger
Tummy-yummy cheeseburger with a choice of soft drink, low fat milk or apple juice and small World Famous Fries or Apple Dippers.
Products
Chicken McNuggets
Four Chicken McNuggets made with white meat with a choice of soft drink, low fat milk or apple juice and small World Famous Fries or Apple Dippers.
Happy Meals Toy
The kids' meal was first introduced
nationally in 1979 with a Circus Wagon
Train theme and tried to attract younger
customers with a toy.
Most of the toys that make the Happy
Meal so popular are made, marketed and
tested at an pany called the
Marketing Store.
The meal's toy became the key to its big business and ess by changing the way children ordered food .