文档介绍：Game Business Overview in Japan
Q Entertainment
Shuji Utsumi
Quick Self Introduction
Video game career started
Preparation for SCE/Playstation launch
Corporate staff
PS USA launch
Corporate, 3rd Party, Product acquisition
Sega of America
Product development: restructuring
Sega Japan
Dreamcast launch
Disney
Kingdom Hearts etc.
Q Entertainment
Lumines, 99 Nights, Guardian Hearts, Genki Rockets
Japan Has Long Game History
Early 80’s
Arcade Games
Space Invader: Taito
Namco, Nintendo, Sega
Nintendo
NES
Super Mario Brothers
Donkey Kong
Lots of 3rd panies are born.
Namco, Konami, , Hudson
BTW
Japanese game market is somehow originated from Jewish initiatives.
Taito
Cogan
Sega
Rosen
Late 80s-Early90s
Nintendo: SNES
Zelda, Star Fox, Mario Cart,
Sega: GENESIS
SONIC
The more 3rd panies
Enix, Square, Koei, Tecmo
The rise of 3rd panies in US
EA, THQ, Activision, Midway
Street Fighter, Final Fantasy, Sports Game, Dragon Quest, NBA JAM, Mortal Kombat
Mid-Late 90s
PlayStation (Another platform from Japan)
Game e 3D
Sports, Racing, Fighting (Reality Simulation)
Crash Bandicoot,
Nintendo Cube, Sega Saturn, XBOX
Early-Mid 2000
The peak of PlayStation
The rapid growth of US and European market panies
panies grew, but lost market share
Sega / Nintendo had hard time.
Microsoft joined the platform war
FPS, Sports
Mobile Business
(i-mode, Another platform but domestic)
Early 2000 The rest of the world
The rise of new business model in game business
PC: casual and serious (US)
PC server based subscription and item sales (Asia, Korea & China) model was born.
Push from Korean Government
IT Babble
Late 00-Now
Nintendo ruled the game again
3rd panies bet wrong
Battles among toy, electric device, computer
The winner is not technology so far.
Japanese 3rd parties are losing especially in technology area against West.
Technology lead is disappearing in Japan.
Graphic (CG) technology, Network