文档介绍：学科门类: 单位代码:
毕业设计说明书(论文)
儿童广告的创意策略
(Children's creative advertising strategy)
学生姓名
所学专业
班级
学号
指导教师
XXXXXXXXX系
二○**年XX月
摘要
儿童靠感觉来认识世界,一些研究认为传播媒体,尤其是电视,有着扰乱儿童发展过程的基本特性。电视是一种具有极强影响力的大众媒体,当儿童成为电视广告的收视人群或者成为电视广告的主角时,人们普遍地注意到了电视广告对儿童的种种影响,广告的表现手法和内容也越来越遭到关注和质疑。电视画面中不断出现的广告片和宣传语无不影响着孩子,也干扰着孩子原本单纯、自然的生存环境,一些经典的广告语,甚至在孩子牙牙学语之初已出现在他们童稚的声音里。
因此,在儿童广告的创意策略使用中,到底怎样才能使得广告的双重作用发挥到最大化,认识媒体广告策略,学****科学知识,帮助孩子理解消费行为和家庭经济,并使社会能够在和谐中发展,是我们要采取积极的应对态度之一,也是本论文要研究的重要目的和深刻意义所在。
关健词:儿童、电视广告、健康
Abstract
The child knows the world depending on the feeling, some research reveal munication media, particularly the television, has the harassment child development process basic characteristic. The television is one kind has the greatly strengthened influence mass media, when the child es the lead who the television advertisement the reception of TV crowd or es the television advertisement, the people noted the television advertisement generally to child's all sorts of influences, the advertisement expression means and the content also more and more encounter the attention and the question. In the television picture appears unceasingly the advertising reel and proclaims conveys a message is affecting the child all, is also disturbing the child purely originally, the natural living environment, some classics advertisement language, even beginning the child babbles appeared in their childish sound. can therefore, in the child advertisement's creativity strategy use.
How cause the advertisement the dual function to display the maximization, knew that the media advertisement strategy, the study scientific knowledge, helps the child to understand the consumer behavior and the home economics, and enable the society to develop in the harmony, is we must adopt positively deals with one of manner, is also the chief purpose which and the profound significance the present paper must study is.
Key words: Child, television advertisement, health
目录
1﹑前言 1
2、儿童广告的定义及其基本内容 1
、儿