文档介绍：本科毕业论文外文翻译
外文题目: Strategies for Chinese Culture Outgoing
出处: [J]; International trade issues ; 2007-07
作者: Zhang Yu
原文:
Strategies for Chinese Culture Outgoing
With the trend of economic globalization, cultural economy as a fresh economic form is playing an increasingly important role in the world economic arena. As a ponent of international trade, cultural business has e a key sector with petition. As the American scholar Wolf said, “Culture, Entertainment—instead of those more realistic car making, steel industry or financial services—are quickly ing the new driving wheel of global economic development.” 
China’s trade is listed among the world’s top three and its cultural trade has greatly increased. However, its increase in culture exports is lagging behind the trade category of other countries. The exportation of Chinese cultural products is still very weak, which presents both a challenge and an opportunity for China’s panies. It’s important to choose the right strategies to win opportunities.
strategy 
The adverse of exportation of cultural products reflects not only the number of products, but also the number of high-end branded products. Developed countries are rating China by using branded products. China’s culture trade should also focus on using branded products in the marketplace. Recognizable Chinese brands must be developed to widen the inf