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品牌战略要先于公司战略【外文翻译】.doc

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品牌战略要先于公司战略【外文翻译】.doc

上传人:问道九霄 2012/4/11 文件大小:0 KB

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品牌战略要先于公司战略【外文翻译】.doc

文档介绍

文档介绍:本科毕业论文(设计)
外文翻译
原文:
Strategy of the brand e before pany strategy
What is the brand, the industry has great controversy.
But no matter how dispute, differentiation should be brand one of the most important attribute, this is beyond reproach. What is the difference? Why difference? Difference has what good? These problems can also can produce some controversy. But anyway, effective differences can bring distinctive, the unique value, or need to create unique value differences, this should not have any dispute. The product show the differences of need being awareness and trust, this carrier is the brand. The brand is the customer of difference of a cognitive and ideas. Through the customer to the brand such diversity and to bring the unique value of cognition, concept, product realization sales, customers to buy it.
From difference to customers to buy such diversity itself to differences between, and the unique value of cognition, idea is not the missing link. You cannot bypass this link direct realization sale or purchase.
The quality of the product is again good, if not enter customer mental were customers cognitive and choice, can't sell products. In this sense, from the product itself to they are buying the section between is more important than the product itself a ring, is to realize "products modities breathtaking a jump" the most crucial one annulus.
Established