文档介绍：本科毕业设计(论文)
外文翻译
原文:
Study of the Influence of Parent-brand Similarity,Association,plimentary Fit on Co—brand Attributes
Abstract:In this paper,it investigates the factors affecting essive brand alliance in which two brands from different product categories are featured together to introduce a Oil the brand alliance theories,the degree of association,similarity,plimentary fit between parents brands are important factors in determining essive brand using the 5P’s,which are premium price,perceived quality,product features,performance,and perceived image,as the measuring scale in brand attributes for each brand。it has reflected the change of brand attributes of the brands before and after brand subjects participate in the research,and 360 of which are this study,we conclude that when association between parents turns from“一”to“+” and similarity from“一”to“0”。
1 Literature Review and Research Hypothesis
A number of factors have been proposed to influence consumer acceptance of brand important factor considered in the literature is the category similarity between an extension and the original has been shown that an extension of a strong brand tends to be evaluated more favorably when the extended category is similar to the original brand consumers perceive a lack of category fit,the extension is