文档介绍：Seasonality Event Proposal
April 2017
Week 1
Week 2
Week 3
Week 4
Week 5
Wedding Show
Watchmaking
Shibori
2
Events in April: Hand-made, Feminality, Experience
Cooking
Fragrance
c ShenYang MixCicty shopping mall
Retail
Wholesale
Painting
Art
Watchmaking
Flower Market
3
SCHEDULE
Totally 10 sessions mercial events with 7 for retail and 3 for wholesale in April
3 cooperate events will be conducted as to save the cost such as venue rental, canape, set up… which all will be taken by 3rd party
Retail Event
Watchmaking Experience
Type of Event
Boutique Cocktail
Concept / Product Focus
All collection
6
EVENT ITEMS
Target
JLC VIPs (30pax)
7
EVENT OVERVIEW
Objective
To have guests experienced fine watchmaking via watchmaker on-site demonstration
To increase guests traffic
Date & Venue
April 8th
Beijing Parklife Boutique, , F1, Parklife shopping mall, Jianguo Street, Chaoyang District
Program
Watchmaker on-site demonstration on Reverso 875 Caliber
Canape service
Timepiece appreciation
EVENT RUNDOWN
2 groups of guests invited with 15pax per group
8
Time
Arrangement
13:00
All staff stand-by
13:00 – 14:00
Set-up ready
1st Session
2nd Session
14:30 – 14:50
1st batch of guests arrival
Photo shooting
16:00 – 16:20
2nd batch of guests arrival
Photo shooting
14:50 – 15:10
e drink & Canape service
Opening speech from watchmaker and brand introduction by sales
Timepiece appreciation
16:20 – 16:40
e drink & Canape service
Opening speech from watchmaker and brand introduction by sales
Timepiece Appreciation
15:10 – 15:50
Watchmaker on-site demonstration
Guests Q&A
16:40 – 17:20
Watchmaker on-site demonstration
Guests Q&A
17:30
Event end
9
EVENT PHOTO - VENUE
Boutique Overview
Boutique Floor Plan
Watchmaker on-site Demonstration Area
10
EVENT PHOTO – VENUE
Frame Display
Canapé
Personalized by 5 start hotel
To align with April event theme
To attract female guests
Timepiece Display