文档介绍：MUSEUM THEATER/FILM MARKETING 博物馆影院/影片及其营销策略
---K2影视传媒公司资深副总裁
爱德华
2014年4月北京
Outlines 演讲提纲
1. 博物馆影院营销(Museum Theater Marketing)
2. 博物馆影院及其使命(Museum Theaters and Mission)
3. 美国的影院营销(Theater Marketing in the United States )
4. 选片(Film Selection)
5. 结语(Summary)
INTRODUCTION
介绍
Good morning, ladies and gentlemen! My name is Ed Capelle, Senior Vice President of Distribution for munications. I have gotten to know many of you over the past 8 years that I have ing to China. I am pleased to also consider so many of you my friends. You also know my colleague, Mr. Jiang, who manages our distribution effort, within China. It is a great honor for me to attend this grand expo, the 4th Beijing International Science and Technology Film Festival. Thank you to our gracious host, China Science and Technology Museum. This is such an outstanding museum…world-class in every way.
女士们、先生们,大家上午好!我是Ed Capelle, K2影视传媒公司主管发行的资深副总裁。在过去的八年里,我曾经多次来到中国,在座的有不少是我已认识的朋友。我和我的同事蒋学军一起参加这次展映。平时都是蒋学军负责K2在中国大陆的发行业务。很高兴能再次来到中国参加北京第四届国际科普电影节。中国科技馆从任何方面来看都是世界一流的博物馆,感谢东道主中国科技馆的领导和朋友们的热情款待!
MUSEUM THEATER MARKETING
博物馆影院营销
I have been asked to talk about theater marketing. I continued to put off writing my speech, because this is a very broad topic and in so many ways, China is very unique. However, as different as China is, from the rest of the world, there are also many similarities. What films you program and how you market your theater, can have a dramatic impact on how your theater performs. But, before I delve into this further, I would like to share a bit more about my background.
东道主要求我这次论坛能讲讲科普影院的营销。我把演讲稿一拖再拖,因为这个话题实在太大,涉及面很广,中国的情况又独特。然而,尽管中国不同于世界其它地方,相似之处同样也有很多。您影片选择和影院营销在很大程度上决定您的影院营运业绩。然而,在我作深入的讲解之前,我想让大家略微了解我作为科普电影人的背景。
MUSEUM THEATER MARKETING
博物馆影院营销
My first experience with China began summer of 1993, which is when I licensed my first Imax film in this amazing country of you call home. The title of the film is GRAND CANYON-THE HIDDEN SECRETS. That film has grossed more than $150