文档介绍：该【麦肯锡为三星中国做的项目《标杆企业研究》 】是由【相惜】上传分享，文档一共【22】页，该文档可以免费在线阅读，需要了解更多关于【麦肯锡为三星中国做的项目《标杆企业研究》 】的内容，可以使用淘豆网的站内搜索功能，选择自己适合的文档，以下文字是截取该文章内的部分文字，如需要获得完整电子版，请下载此文档到您的设备，方便您编辑和打印。CONFIDENTIALpetitorAnalysis:IBMSAMSUNGELECTRONICSCHINA(hina),quoted,;,, advertisingand promotionDistribution(channel andsalesforce) teamStartingyearNumberof teamStartingyearNumberof , advertisingand promotionDistribution(channel andsalesforce) directorZhouWeikunStartingyear1984(representativeoffice)1992(.)Numberof employeesOver3000Key milestonesSetupIBMCustomerAssociationin1984OpenedBeijing,Shanghai,Shenzhen,Chengdu,Guangzhou,Nanjing,Xian,ChongqingofficesworkcoveringdozensofChinamajorcitiesSetupChinapurchasingcenter*inShenzhenBackgroundinformation*IBM’spurchaseinchinahasincreasedfrom30MUSDin1993to1BUSDin1998 Source: , advertisingand promotionDistribution(channel andsalesforce) teamStartingyearNumberof employeesEraanalysis5整理pptGLOBALLY,IBMHASDECIDEDTOEXITPCBUSINESSGRADUALLYINTHENEXTSEVENYEARSMissionToleadinthecreation,developmentandmanufacturingoftheindustry’smostadvancedinformationtechnologies,putersystems,workingsystems,,solutionproviderandserviceprovider* IBM'sPCbusinessshowed/surprisingstrengthinrevenuegrowthandprofitabilityintheSeptemberquarterlastyearSource: LiteratureresearchStrategyShiftproduct-orientedstrategytoindustry-orienteddevelopmentstrategymerceasfocusofIBMbusinessinChinaPositionPCaspartofEoN()conceptinsteadofastandaloneproductGraduallyexist*PCbusinessinthenextsevenyearsgloballybysellingittoDellwithDell'spromisetopurchaseIBM'scomponentsinreturn2001targetIncreaserevenueby20%*IBM’sPCbusinessshowedsurprisingstrengthinrevenuegrowthandprofitabilityintheSeptemberquarterlastyear,whichwouldlessentheurgencytoexitthisbusinessinthenearterm Source: Literatureresearch6整理pptSource: IDCDesktopPCmarketsharePercentofunitsshipment(m)OthersIBMGreatWallFounderLegend100%=%=(m)IBM’smarketshareIBMKEPTITSMARKETPOSITIONINNOTEBOOK,BUTITSDESKTOPPCBUSINESSFAILEDTOCATCHUPWITHTOTALMARKETGROWTH7整理pptPRODUCT/, advertisingand promotionDistribution(channel andsalesforce) teamStartingyearNumberof employeesEraanalysis8整理pptIBMISRIGIDLYANDAGGRESSIVELYIMPLEMENTINGTOTALSOLUTIONANDSERVICEPROVIDERSTRATEGYINPRODUCTOFFERINGKeyproductofferingsSource: LiteratureresearchProductcategoryProductcategoryDesktopPCNotebookVistaA20-VistaA20-634587C/634586CNetVistaMulti-VistaA20i-21949DC/VistaA20i-219755C/VistaA10iThinkPadAseriesThinkPadTseriesThinkPadXseriesThinkPadiseriesSource: literatureresearch9整理pptIBMISPARTICULARLYSTRONGINGOVERNMENTANDSMES,BUTWEAKINHOMEANDEDUCATION,THETYPICALLOCALPLAYERS’TERRITORIESSource: IDCSalesbycustomersegmentsPercentofunitsshipment(000s),2000SmallofficeHome100%=IBMMarket average2646,564SmallbusinessEducationMediumbusinessGovernmentLargebusinessSmallofficeHome100%=IBMMarket