文档介绍：该【麦肯锡三星战略motorola 】是由【小可爱】上传分享，文档一共【27】页，该文档可以免费在线阅读，需要了解更多关于【麦肯锡三星战略motorola 】的内容，可以使用淘豆网的站内搜索功能，选择自己适合的文档，以下文字是截取该文章内的部分文字，如需要获得完整电子版，请下载此文档到您的设备，方便您编辑和打印。 capitalManagement teamEquity structureStartingyearNumberof , advertisingand promotionDistribution(channel andsalesforce) capitalManagement teamEquity structureStartingyearNumberof , advertisingand promotionDistribution(channel andsalesforce)$10billioninChinaby2019/2019FocusingproductionoperationsinChina,asproductionthereisabout15-20%cheaperthaninSingaporeand30-40%cheaperthaninEuropeSource:Analystreports4010417SHELM038JL_RAJv5iMOTOROLA’SCHINABUSINESSSPANSSIXPRODUCTCATEGORIESMotorolaChinaMobilehandsetsNetworkequipmentPagersTwo-wayradiosSemi-conductorsAutoelectronicsandaccessoriesworkequipmentworkequipmentmunicationsSource:MotorolawebsiteSetuprepresentativeofficein1987Operationsinclude:pany1WOFE8jointventures26subsidiaries12,000employeesUS$ capitalManagement teamEquity structureStartingyearNumberof , advertisingand promotionDistribution(channel andsalesforce)’BINESANATTRACTIVEPRODUCTRANGEWITHSUPERBVALUECHAINMANAGEMENTDevelopedawideproductrangewhichcoversallkeypricepointsandoffersawiderangeoffunctionalityInvestedheavilyinproductlocalizationthroughChina-basedR&DteamExpandedlocalmanufacturinginordertoreducecostsandimprovetime-to-marketCloselymanagedfirst-petitionandfacilitateordertrackingCommittedhandsetpromotionSpeedyroll-outofnewreleasesProvisionofhigh-qualityafter-salesservicesAdvancedtechnologyProductrangeValuechainpetencies7010417SHELM038JL_RAJv5iPRODUCT/ capitalManagement teamEquity structureStartingyearNumberof , advertisingand promotionDistribution(channel andsalesforce)--paredwithNokia’sproducts,whicharemorefashion-drivenMotorolatakesmorethan50%oftheshareinthehigh-endandhigh-mid-endofthemobilehandsetmarket,andmorethan20%oftheshareinthelow-endandmid-low--endhandsetsrepresentmorethen50%ofitsproductofferingsMotorola’smarketshareisrelativelyconsistentacrosstier-citiesandgeographies,takingapproximately30%everywhereKEYMESSAGES-PRODUCT/ capitalManagement teamEquity structureStartingyearNumberof , advertisingand promotionDistribution(channel andsalesforce)