文档介绍：NEW BALANCE
NEW BALANCE
1
Introduction
2
Company policy
3
SWOT analysis
Company Profile
Company structure
Form of Investment
Local Investment
Local Resources Purchases
Labor
Training
Environment
Business Ethic
4
PEST analysis
Company
Profile
New Balance Athletic Shoe, Inc. (NBAS), is an American footwear manufacturer based in the Brighton neighborhood of Boston, Massachusetts, United States (US). New Balance is a privately pany founded in 1906 by William J. Riley. It sells various kinds of shoes, apparel, accessories and collections for men, women and kids.
After sales service
Company structure
production department
financial department
Quality
department
sales department
Purchases
department
Quality inspection
HR
department
production
production department
financial
sales
purchases
Human resources
production
design
Aboard sales department
Domestic sales department
Factory acceptance test
Network marketing department
Marketing department
quotation department
business department
American
Today, NB is the only factory in the United States have exclusive handmade traditional and insisted global sports brand, New Balance every four pairs of shoes sold in the United States, there is a pair of New Balance's five . plants by American workers manufacture or assembly
China
NB ranked second in American sports brand in 2000,and it has 1061 stores in to domestic manufacturing allows New Balance to employ 1,300 skilled American workers. We also purchase materials from many domestic suppliers, who employ
over 7,000 workers locally. Take a closer look at each of our factories, where craftsmanship is always on display.
Company structure
From of investment
In recent years New Balance started in the China pop,In 2013 this brand began to formally enter the China market, the new balance uses investment approach is alliances in the world market
1. Investment Advisory:Investors can use the telephone, fax, e-mail cont