文档介绍：该【《商务英语Ub》 】是由【相惜】上传分享，文档一共【44】页，该文档可以免费在线阅读，需要了解更多关于【《商务英语Ub》 】的内容，可以使用淘豆网的站内搜索功能，选择自己适合的文档，以下文字是截取该文章内的部分文字，如需要获得完整电子版，请下载此文档到您的设备，方便您编辑和打印。*UnitoverviewWhatispublicrelations?Listening1ResponsibilityofthePRorMarketingDepartmentVocabularyMatchverbswithphrasesLanguagefocusDescribingdutiesandresponsibilitiesSpeakingTalkingaboutyourowndutiesandresponsibilitiesThebenefitsofgoodPRListening2HowSkodachangedpublicattitudestothebrand?Multiple-prehensionquestionspanies?OrganisingaPReventanisingapresslaunchaniseapresslaunchforaproductofyourchoiceWritingWriteaformalletterofinvitationUnit4bPublicrelations编辑课件*VocabularyPreparationpublicimagepanyvaluesdealershippoint-of-saleshowroommanufacturingplantpanyimageup-to-datesurvey[s?:'vei]productlaunchpresscoverage公众形象广告宣传活动公司价值观商品经销特许权,特许经销商销售网点制造厂形象展示厅公司形象现代的调查产品发布报界对…的报道编辑课件*VocabularyPreparationcustomersatisfactionsurveymotoringmagazinedisplayvenue['venju:]invitationfreelancejournalistinformationpacksadvancepreparationseniorexecutiveitinerary[ai'tin?r?ri]briefmanagementstaff顾客满意程度调查汽车杂志陈列品地点邀请函预先准备高级主管自由撰稿人路线,旅程资料袋简介管理人员编辑课件DefinitionPRhasbeendefinedastheintentional,,有方案和持续的努力建立和保持公司和群众的友好和相互理解。编辑课件CustomersEmployeesInvestorsGovernmentCommunitySuppliersSuppliersEmployeesGovernmentInvestorsCustomersTraditionalPRPerspective?2007McGraw-panies,Inc.,McGraw-Hill/IrwinPublicRelationsDepartment编辑课件7Broadly:EmployeesCustomers/clientsmunityMediaNarrowly:MediaPressTVRadioMagazinesRelatedActivitiesandTasks编辑课件RelatedActivitiesandTasksWithemployeesDiscussionsandnegotiationsaboutremunerationandworkingconditionsDiscussionsaboutcareerstructures,promotionandtrainingCommunicationsaboutmanagement-employeerelationsremuneration薪酬、报酬remunerationpackage薪酬福利条件;酬金方案编辑课件WithbusinesspartnersDiscussionsaboutmaintainingeffectivebusinessrelationshipsDiscussionsaboutexpandingcurrentrolesandbusinesstiesSupplyingleaflets,handbills,brochuresandpostersActivitiesinsearchofnewworkingrelationshipsRelatedActivitiesandTasks编辑课件