麦肯锡公司项目小组培训材料.ppt

文档介绍：麦肯锡公司项目小组培训材料
INTRODUCTION TO PYRAMID PRINCIPLE金字塔式写作原则简介
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©2002 Brand Management System
1
AGENDA课程
Writing Backwards—The Pyramid
从结论说起
The Governing Thought(TOPS)
中心思想
Logical Arguments
逻辑论证
Logical Groupings
逻辑组合
No Gaps,No Overlaps(MECE)
不遗漏、不重叠(不多不少)
EVOLUTION OF STRATEGIC WRITING策略性写作方式的演变
Ⅲ
Ⅱ Writing
Ⅰ Writing backwards
Writing stories 从后面(结论)
Sentences 写故事写起
造句
雪莉吾友:
我俩是多年老朋友了,共渡过许多美好时光…但一个月前你说了些令人难受的话…上两星期你又没来参加我办的宴会…后来…
Dear Shirley:
We are been friends
For a long time …But
About a month ago,
You said to something I
Did not like ….then,two
Weeks ago, you did not
Show up at my party …
Amd then
Dear shirley:
I hate you. Here are
Are my reasons.
雪莉吾友:
我恨你,因为…
WRITING BACKWARDS(PYRAMID PRINCIPLE)从结论说起(金字塔写作原则)
Dear Shirley …
雪莉吾友…
Reason#1
第一个理由
Reason#2
第二个理由
Reason#3
第三个理由
I hate you
我恨你
SOLVING THE PROBLEM解决问题
Facts
事实
Analyses
分析
Conclusions
结论
mend-
rations
建议方案
COMMUNICATING THE SOLUTION
沟通解决问题的办法
mendations
建议方案
Actions/steps/reasons
行动/步骤/理由
Facts/analyses
事实/分析
What should be How or why should How do you know the
done? It be done? mendations Are sound?
该做什么? 为什么该做这些? 怎么知道这建议方案是完善的?
如何做?
DEVELOPING A STRUCTURE FOR“WRITING BACKWARDS”
如何建构[从结论说起]的作品
Governing thought
中心思想
Key line support
支撑思想的主要
理由
Support
支撑理由
Support
支撑理由
AGENDA课程
Writing Backwards—The Pyramid
从结论说起
The Governing Thought(TOPS)
中心思想
Logical Arguments
逻辑论证
Logical Groupings
逻辑组合
No Gaps, No Overlaps (MECE)
不遗漏、不重叠(不多不少)
“IF YOU WETE TO BOIL YOUR BOOK DOWN TO A
FEW WORDS,WHAT WOULD BE ITS MESSAGE?”
[您能用一句话介绍您的这本大作吗?]