文档介绍：该【PERODUA公司分析报告-英文 】是由【文艺人生】上传分享，文档一共【15】页，该文档可以免费在线阅读，需要了解更多关于【PERODUA公司分析报告-英文 】的内容，可以使用淘豆网的站内搜索功能，选择自己适合的文档，以下文字是截取该文章内的部分文字，如需要获得完整电子版，请下载此文档到您的设备，方便您编辑和打印。PERODUA公司分析报告-英文PERODUAwasestablishedin1993,-',,,versality,,safetyfeatures,'snobest,''sproductisfocusonquality,economicandagoodservicewhichmeetmostoftheconsumer''panyproduceeconomic,,pany'sperformance,'svehiclearesellinginalowerprice,fuelefficient,sportydesign,worldwidequalityrecognitionswhichisfromtheISOandlastbutnotleast,,:ProtonPerodua’petitor,pany,isthelocalleaderofMalaysiaintheautomobileindustry,,Perodua’sstrategywastocorporatewithProtonatthebeginning..-friendlyawarenessamongpeople,Perodua’seconomical,,pany’sintensiontomergewithProtonendedinfailurebecausebothparties’managementdisagreewitheachother,Malaysiangovernmentsaiditwon','sDaihatsu,’sstrategyistopursuecheapergreentechnologieswithitstechnologicalpartnerDaihatsutoproduceaffordableplusenvironmental-,petitorsfornationalvehiclesarerenownedbrandssuchasToyota,,’ssupport,whichistoimposehighimportandexcisedutiesonnon-nationalvehicles,withtheaimtodecreasethenumberofimportednon-,peoplewhounderlow--establishedbrand,'sisalsousingtheResearchandDevelopmentinvestmentstrategywhichfocusedonenhancingtheircapabilitiesinautomotivetechnology,suchastesting,design,,andItaly',,000tomaintaintheaffordability,,essoriesprices,’,,PERODUAalsoexportstheircarstoMauritius,Brunei,SriLanka,Cyprus,Malta,Egypt,Nigeria,Senegal,Lebanon,Qatar,SaudiArabia,Syria,,affordabilityandfun-to-drivecars,sincePERODUAstartedinMalaysia,itstargetmarketismainlythelocalconsumer,butalsotargetingnewemerginginternationalmarket,forinstance;-,thethreestrongmodelscanshowthis:Myvi,‘sCarofTheYear2005/2006Award,withsuchahighdemandtocontinueimprovingonitsexistingmodels,thenthefollowingnextyearPERODUAlaunchedthespecialeditionofMyviatthesametimemaintainingtolaunchedthenewcar,whichisViva,andbothgetthetheBestModeloftheYear(Malaysia)AwardattheFrost&Sullivan2007AseanAutomotiveAwardsandBestValueforMoneyModeloftheYear(Malaysia)atFrost&,-purposevehicle(MPV)modelwithanindicationpriceofRM65,,showroom,thePERODUAsites,;-,,GPSnavigatorupgrade,,',inordertocontinuesurvivorinthemarket,’egroups,’-marketingPERODUAmovetowardtoconnectingallbranches,dealer,,thecustomercanenjoyalotofconveniencesinthisonlineservicesuchasplaceanorder,delivery,onlinebanking,userguideline,vehicleinformation(colour,brand,engineetc.),&PromotionBesides,(ponentpoints)-houselocalizationPressPartsEngineParts(intakemanifold,cylinderhead,camshaft,crankshaft,cylinderblock)Thirdpartyvendors,SMI(metal,plastic,electrical,rubber,sub-assembly,others),namelySriLanka,UnitedKingdom,Singapore,Brunei,Mauritius,’sownindustry,essfullycreateda“low-costautomotivementality”’,Perodua’stopmanagementalsocapitalizedonpromotionthroughsnewsbybeingvery“media-friendly”.