文档介绍：该【可口可乐市场营销推广策略分析-SWOT分析-4P战略-波特五力模型 】是由【1781111****】上传分享，文档一共【19】页，该文档可以免费在线阅读，需要了解更多关于【可口可乐市场营销推广策略分析-SWOT分析-4P战略-波特五力模型 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rationisanothereffectivetooltopublicize(Truini,2007)Personalselling:PersonalsellingintheCoca-panyoftenisdoneinabusiness-to-’:couponsandrebatescanbeoftenusedbecausetheyaremorelikelytoinfluencecustomers’-panyiscurrentlyusingis11页:..-,,Coca-ColashouldfocusmoreonCoca-Cola’sDietCokeandCokeZerosales,especiallyinLatinAmerica,theBRIC,andWesternEurope(Fuhrman,2007).DetailedstrategyforpromotionOnlywithsuperiorproduct,,advertising,:..TheCoca-Cola’,nextstep,,Coca-Colaneedstoinvestmoreinpublicbenefitactivities,forinstance,givingsponsorHopePrimarySchool,.?Personalselling&,juice,:..ettingpeople'sshort-’’attitudestowardshealthconsiderationwhenpurchasingdrinks,morethan45%agreewiththeviewpoints(asisshowninthebarchartbelow).Inaddition,whenaskedaboutfamiliarity,50%(Clark,2005).Coca-Colashouldimplementseveralmajortransformat