文档介绍：该【led行业英文论文 】是由【小果冻】上传分享，文档一共【15】页，该文档可以免费在线阅读，需要了解更多关于【led行业英文论文 】的内容，可以使用淘豆网的站内搜索功能，选择自己适合的文档，以下文字是截取该文章内的部分文字，如需要获得完整电子版，请下载此文档到您的设备，方便您编辑和打印。BUMKT5901INDIVIDUALREPORTByXinyuZhou(Michael)ID:UB30049689Datesubmitted:03/01/2024Excursivesummaryemaintrendinlightingdevelopment,‘Neo’pany,asnewLEDlightingmanufacturer,petitors.’Neo’-6Psproducts,price,promotion,people,physicalevidenceandplace,‘Neo’LEDlightingmarketerswouldknowhowtohandleandupgradeitselfLEDproducts,,‘Neo’‘Neo’????-,inparticular,-brightness,low-energyconsumptionandlong-,asnew-productmarket,petitionoflightingatthisstage,SuchasPHILIPandSIEMENSandsoon,paniesputmoreinvestmentintoresearchanddeveloprelativeLEDnewproductstotakepossessionofgloballightingmarket,,InnovationofLEDlightinghadbeenexperiencedlong-parewithtraditionallighting,LEDlightingstillhasonefataldisadvantage〞expensive〞,butLEDlightingownsfollowinggoodvalues:1,luminescenceefficiency, LEDlightingworkingthroughbyhigh-effectivebrightnessprinciple,whichcouldletLEDlightingrunseffectively,anditalsoprotectuser’,lesspowerconsumption:Atpresent,generalAustraliafamilypay27centsper1KWforpower-paredwithtraditionallighting,LEDlightingonlyuse1/3electricalpowerasthesamepowerrateoftraditionallamp,,longservicelife:generallyspeaking,,securityreliability,ifLEDlightinghasgoodtransformer,,beneficialtotheenvironment,becauseLEDlightinguselessenergy,.6,Newstylist,LEDlightingasnewproducts,itcouldbedesigneddifferentcolorsandshapebycustomers’equites,,puters,soLEDlightingcouldmixup256×256×256=,LEDlightingalsopassthroughthesameprocessasthenewothers:,Asnewlightingproducts,petitionfromdifferentfield,,,,panieswillcontinuetostrengthentheirpatentholdings,justastheydidthepastyears,suchasOsram,Samsung,paniesin2024:panies’patentandproducefinishedLEDproducts,,therefore,itwilltakeupmoreandmoremarketshare,,LEDwillbeappliedindifferentlightingfieldbyitsownlightingcharacteristic:ThepiechartillustratesthatLEDlightingisadoptedindifferentlightingfieldfrom2024to2024,itclearlyshowsthatLEDlightingisincreasingyearbyyearbyhugemarketdemand,petitionbydifferentmarketshare:LEDMarketGrowsto$14Billioninsizeby2024-LEDMarketisexpectedtogrowfrom$5billionin2024to$14billionby2024-LEDMarketforLarge-sizedLCDisexpectedtosharplygrowshowing135%CAGRintermsofrevenuefrom2024to2024. Asformarketers,’buyingdecision,potentialmarketsdemand,petitors’powerandinnovatedproductsthatdeliversuperiorvalueofLEDlightingtocurrentendusers,“Neo〞petitors,,“Neo〞’“Neo〞pany,because“Neo〞panyisnotdominantpositionsinLEDlightingindustry,therefore,itwillbemoreflexible,panycannotdo,evencouldallowingmarketersapplystrategiesthatgivethembetterratesofreturntopromote“Neo〞“4Ps〞+“3Ps〞isbasicprinciplefor“Neo〞?Product,Mostofnewconsumerproductswouldbefailedatdisturbingage,LEDlightinghadalsoexperiencedthesamestage,becauseitismanyreasonstocausesuchdilemmawhennewproductspushintomarketatfirststage,,paniesareanxioustolearnhowtoimprovetheirnew-essbeforeglobalwell-knownlightingbrand,meanwhile,pany,“Neo〞“Neo〞panyhaddesignedaLEDtablelamptorespondtocustomerdesires,itneedstodetermineonotherpartsofthemarketingmix:Products,price,place,promotion,,itwouldbemanyfactorstobeconcernedbythemselvesbackground,forexample,,asprofessionalmarketer,itneedtodesignbestmarketingstrategytoleadbuyersbuy“Neo〞?People:AfterassessingcurrentLEDlightingmarket,salesfinallyrealizethat“Neo〞LEDlightingisnotwell-,mercialstrategytopersuadeorleadenduserstopurchase“Neo〞,becausemostpeoplewhentheydecidetobuysomeitems,theyplayaserialofroles:initiator-influencer-decider-buyer-,“Neo〞LEDlightingmarketersfindthatparentsmakebuyingdecisionsfortheirchildrenstudying,itwilldirectmostofitsadvertisingforthese“quality〞and“protectingeye-sight〞“Neo〞LEDlightingtargetsitsadvertisingfor“protectingeye-sight〞towardsparents,“Neo〞panywilldesignitsLEDlightingwithfeaturesthatmeettheneedsofthosebuying--,“Neo〞?Pricing–,,ifLEDtablelampfollowsahigh-price,high-profitstrategy,petition,butalow-priceandlow-“Neo〞LEDlightingsalespeoplepromoteLEDtablelamptosomecustomersinlightingshop,andsomeconsumerswouldsay“Ifoundtheanotherbrandischeaperthanyours〞.Afterhearingsuchwords,“Neo〞lightingsalespeopleneedstolearnwhetherthiscustomerthink“Neo〞lightingproductisreallymoreexpensivethantheanothermanufacturers,“everyoneliketakinglessmoneytobuyqualityoneinthisworld,-classairticketforpassengers,doesnotit?〞“Neo〞salespeoplewouldsuggestcustomersgivetheirrespondssothattheyknowhowtomotivatecustomerstobuy“Neo〞LEDlighting.“Neo〞LEDlightingadoptfunctionaltransformerensureLEDchipworkverywell,even“Neo〞,mostoftimetheywouldcarequalitymuchmorethanpricewhentheyareusingLEDtablelamp.