文档介绍：该【HND商务文化策略答案 】是由【吴老师】上传分享，文档一共【18】页，该文档可以免费在线阅读，需要了解更多关于【HND商务文化策略答案 】的内容，可以使用淘豆网的站内搜索功能，选择自己适合的文档，以下文字是截取该文章内的部分文字，如需要获得完整电子版，请下载此文档到您的设备，方便您编辑和打印。Introductionewell-anizationinUKwhichofferscheapbeer,goodconversationandsolidarchitecture.,'Marler'sBar',:Section1:ExternalenvironmentQuestion1:Giveexamplesofsocial,technological,economic,:Thevalueofmarket:ResearchestimatesthattheUKbeerMarketisthemainBeveragesmarketwhichwasworth￡(rsp),'ssoftdrinkmarketisestimatedathavingamarketworthofonly13billion.(,2024)Pubculture:SociallifeintheUKforahighpercentageofthepopulationrevolvesaroundapublichouse;munitywillhavea"local",usuallyplayingtraditionalpubgamessuchaspoolanddarts;theseteamwillmosttimesenterintosomesortofleagueonalocallevelalthoughsomesportshavenationwidepubleagues.(Buck,2024)Politicalfactors:Promotionpoliciessetbygovernment:Theseincludespecificregulationof“TaxRateReduction〞,thepromotionstyleofthepubasavitalpartofBritain'sleisureindustryandtheactivesinvolvementoftheallBritishpubandbeerindustrytoencourageandguaranteesafeandresponsibledrinkingforconsumers.(blacksacademy,2024)Thegovernmentprohibitsdrinkingforteenager:Thegovernmentreleasepolicythatprohibitsdrinkingforteenagersoasaresultthattheconsumersofpubsareobviousreduces.(Greshes,2024)Economicfactors:Marginalbenefits:Brewingandpubscontribute￡28billiontotheUKeconomy-morethantheairline,,,000peopledirectlyand380,000inassociatedtrades27percentoftheadultpopulationvisitapubeveryweek.(Manifesto2024)Economicdepression:Aswithothersegmentsofthemarketplace,-timehigh,,().(Giichinese,2024)Legalfactors:Restrictiononsmoking:beerindustryinUKhaveenactedbansonsmokinginagreatnumberofpublicpubplacessincetheearly2000s,%ofUKresidentssupportedbansonsmoking.(Manifesto2000)mission:missionwhichseverelylimitedthenumberofpubswhichabrewercouldoperate,,:themembersofbrewingindustryknowhowtoplanandestablishamicrobrewery,essfullyatmicrobrewerylevel,technologicalingredientsforthebrewingindustryandpreparationforbrewingexaminations.(Bobber,2024)Question2:UsingaSWOTanalysis,,weakness,:,thesitesofpubsareintownandcitycenters,:mondrinkandfoodbeverage,withoutconstantlyininnovativeideassuchasprovidelocalflavourinothercountries,:,:paniesknownasthe‘tiedhouse’:modationknownas‘Wetherlodges’:Therewasincreasingpublicandgovernmentconcernaboutbingedrinkingandtheconsequentanti-socialbehaviour,:in2024-2024,supermarketswereallowedtoselldrinks,::BecauseofGovernmentdidnotencouragebingedrinking,,fortablecircumstanceswithgoodpublictransportsystemandconvenientfacilities,::anizationcultureinJDWetherspoonintermsof“sharevalues〞and“rantedassumption〞,values,,therearetwoaspectsof“sharevalues〞asfollow:highstaffparticipationsysteminJDW:,,staffsareawardedfortheirsuggestions,-smokingenvironment:eachofJDWpubshasaventilationsystem(costingmorethan100,000)whichaimstoensurethatcustomerdonotleavesmellingofsmoke. Iwilluse“,therearetwoaspectsof“Take-for-grantedassumptions〞asfollow:IdealpubenvironmentIncasestudy,JDWetherspoonofferedcheapbeer,fortableenvironment,“cleanliness,beer,serviceandmaintenance〞,suchassellawiderangeofrealalebeersatrelevantlowprices,-smoking,“Idealpubenvironment〞:asanentertainmentenvironmentwhichoffercheapbeerandfood,fortableenvironment,.(b)ExplainthetypeofculturethatJDWetherspoonhas,’stheory(1985),,roleculture,,-scepticandin2024printed500,000beermatsandputup10,000‘savethepound’‘listening’.(c)Usingthetypeofcultureyouidentifiedinpart2(b)above,anizationalbehaviorinJDWetherspoon?Inthecasestudy,oguidethebehaviorbyfollowingsteps:TimMartinsaidthe‘Peoplearebestasset’Withpowerculture,,’smottoofJDWetherspoonis“cleanliness,beer,serviceandmaintenance〞.Therefore,fortableandconvenientenvironmentforthecustomerssuchastheyprovidenon-smokingarea,ventilationsystem,goodqualitywineisavailableandcheap,’‘Wetherlodges’,,.(d)panyhadadoptedadifferentculture?Again,makeuseofthesamemodelthatyouusedinpart2(b),-’,,-ordinatewellpanydecisionmarkingmonsatisfactionof95%werehappyforthepubstobeusedinMartin’s‘No’-ordinateonlypresentineachteam,’panydiscussionanddecision-:Businessstrategy(a),(1980)theory,-CostProviderStrategies,BroadDifferentiationstrategy,Best---costleadershipmeanslowoverallcosts,:.:Wal--:.:,andwinmoreprofit,-costProviderStrategiesBest-biningastrategicemphasisonlow-..Thesuitedexternalenvironmenttousethisstrategy:.:Zara,asaclothesbrandofSpain,-to-excellentproductattributed,“niche〞,:BigenoughtobeprofitableandoffersgoodgrowthpotentialessofindustryleadersCostlyordifficultformulti-