文档介绍：该【17030跨界新玩法，白酒冰淇淋火了 】是由【cd懮尘】上传分享，文档一共【12】页，该文档可以免费在线阅读，需要了解更多关于【17030跨界新玩法，白酒冰淇淋火了 】的内容，可以使用淘豆网的站内搜索功能，选择自己适合的文档，以下文字是截取该文章内的部分文字，如需要获得完整电子版，请下载此文档到您的设备，方便您编辑和打印。:..英语会员+英语资料+全网课拼课微信:122874549【文章背景】跨界已经成为市场常见玩法,不久前,茅台与蒙牛跨界合作,推出了“茅台冰淇淋”,并在线上线下同步上市,4万杯冰淇淋上线51分钟全部售完。对此大家纷纷疑惑,冰淇淋市场为什么成了茅台的心头好?而茅台冰淇淋又为什么受到众多年轻人追捧呢?就让我们跟着今天的ChinaDaily精读文章去一探究竟吧!【原文+译文】跨界新玩法,.“一时兴起”有哪些英文表达?,茅台跨界推出冰淇淋产品有什么意义?Moutai,Mengniumixupbaijiu,milkforheady,creamyGenZtreats茅台蒙牛联手推出茅台冰淇淋,俘获Z世代消费者ByZhuWenqianandYangJunKweichowMoutaiCoLtd,aniconichigh-endspiritsmakerinSouthwestChina'sGuizhouprovince,teamedupwithMengniuDairyCoLtd,amajordairyproducerbasedintheInnerMongoliaautonomousregion,tolaunchthreeflavorsofprepackagedicecreaminGuiyang,theprovincialcapital,,MoutaienerationZ,,中国西南部贵州省的标志性高端烈酒制造商,与内蒙古自治区的乳制品生产巨头蒙牛乳业有限公司合作,于周日(5月29日)在省会贵阳推出三种口味的预包装冰淇淋。在推出其酒精饮料产品组合之外的首款产品后,茅台表示,希望通过丰富的产品吸引更多年轻一代,即Z世代消费者。:..英语会员+英语资料+全网课拼课微信:122874549Thethreeflavors-plum,einsmall-sizedtubsof75gramseach,arespikedwith2percentalcohol,andretailforbetween59yuan($)and66yuan,Moutaisaid."Withthelaunchoficecream,,"saidLiJingren,,这三种口味——青梅煮酒、香草口味和经典原味——每小盒75克,酒精含量2%,零售价在59元()至66元之间。“随着茅台冰淇淋的推出,茅台丰富了其产品组合。我们希望为更多的消费者打造沉浸式体验,激发他们的文化共鸣,”茅台总经理李静仁表示。ThedistillerstartedtotrialitsicecreamonSundayonitsofficialmobileapp,iMaotai,withdeliveriesrestrictedtoGuiyangatthemo-,morethan40,-eofmorethan12billionyuan,“i茅台”上线冰淇淋,目前仅限贵阳送货。在推出的一个小时内,网上销量超过4万份。根据中信证券的一份研究报告,该手机应用预计将帮助茅台增加超过120亿元的年收入。LuMinfang,presidentofMengniuGroup,saidtheicecreamisatopcombinationofbaijiuandmilkandservesasatrans-boundaryinno-,rationrateofhigh-endspiritsamongsuchgroupsisnotthathigh,,该冰淇淋产品是白酒和牛奶的顶级组合,是食品届的跨界创新。行业分析师指出,茅台冰淇淋的:..英语会员+英语资料+全网课拼课微信:122874549出现有助于茅台在年轻和女性消费群体中进一步推广其品牌,因为高端烈酒在这些群体中的渗透率并不高。"Thelaunchoftheicecreamisn'tanimpulsivemoveforMoutaibutawell-thought--consciousconsumers,"saidDaiShijin,analcoholin-dustryresearcher.“对茅台来说,推出冰淇淋并非一时兴起,而是经过深思熟虑、进军新领域的战略。茅台一直致力于开发更多产品,以满足主张时尚的年轻消费者的需求,”酒类行业研究员戴世锦说道。"ForpeoplewholikedrinkingbaijiuofMoutai,theproductisex-,theicecreamcansatisfytheircuriosityaboutfortableway,"Daisaid.“对于喜欢喝茅台酒的人来说,这款产品给了他们另一惊喜;对于那些不太熟悉茅台酒的人来说,尝一下茅台冰淇淋,既可满足他们对茅台酒口味的好奇,又能以更舒适的方式获得这种体验,”戴世锦说。SharesofShanghai-,,makingitthemostexpensivefoodandbeveragestockglob-'-listedUSmultinationalCoca-ColaCosincemid-%,,成为全球最贵的食品和饮料股票。。自2020年年中以来,茅台一直领先于在纳斯达克上市的美国跨国公司可口可乐公司。"ThelaunchoftheicecreamservesasthefirstbreakthroughofMoutai':..英语会员+英语资料+全网课拼课微信:122874549paniesinwiderareas,"saidLiuLisha,headofthemerce.“推出冰淇淋是茅台主动接近年轻人的第一次突破。我们希望茅台能生产更多受消费者欢迎的产品,并与更多公司在更广泛的领域进行合作,”贵阳市商务局局长刘俐莎表示。/?hedi/)(酒精)容易醉的;使兴奋的;使有信心的【释】havingastrongeffectonyoursenses;makingyoufeelex-citedandconfident【例】theheadyscentofhotspices辣味调料的刺鼻气味【同义词】intoxicating2)冲动;冒失【释】excitedinawaythatmakesyoudothingswithoutworryingaboutthepossibleresults【例】。??t?f??li??/;(公司或机构提供的)系列产品,系列服务【释】athinflatcaseusedforcarryingdocuments,drawings,etc.;panyororganization【例】/??f?r??/;作品;供消遣的产品:..英语会员+英语资料+全网课拼课微信:122874549【释】somethingthatisproducedforotherpeopletouse,watch,enjoy,etc.【例】thelatestofferingfromtheCanadian-?b/;桶【释】alargeroundcontainerwithoutalid,usedforwashingclothesin,growingplantsin,oracontainerwithalid,usedforfood,etc.【例】。?k/)在……中偷偷掺入(烈酒、毒药或毒品)【释】toaddalcohol,poisonoradrugtosb'sdrinkorfoodwithoutthemknowing【例】。【同义词】adulterate2)用尖物刺入(或扎破)【释】topushasharppieceofmetal,wood,;toin-juresthonasharppoint【同义词】stab3)迅速升值;急剧增值【释】torisequicklyandreachahighvalue【例】TheUSdollarspikedtoathree-。:..英语会员+英语资料+全网课拼课微信:1228745494)拒绝发表;阻止……传播;阻挠【释】torejectsththatapersonhaswrittenorsaid;topreventsthfromhappeningorbeingmadepublic【例】,报社未发表那篇文章。)尖状物;尖刺【释】athinobjectwithasharppoint,especiallyapointedpieceofmetal,wood,etc.【例】arowofironspikesonawall墙头的一排尖铁2)猛增;急升【释】asuddenlargeincreaseinsth【例】;梅子【释】asoftroundfruitwithsmoothredorpurpleskin,sweetfleshandalargeflatseedinside【例】aplumtree李树atwig/branch//?r?z?n?ns/;引起共鸣的力量;引起的联想(或共鸣)【释】(formal)(inapieceofwriting,music,etc.)thepowertobringimages,feelings,;theimages,:..英语会员+英语资料+全网课拼课微信:1228745491)empathy/?emp?θi/;共鸣;同情【释】~(withsb/sth)~(forsb/sth)~(betweenAandB)theabilitytounderstandanotherperson'sfeelings,experience,etc.【例】Havingbegunmylifeinachildren'shome,Ihavegreatem-。2)empathize/?emp?θa?z/;起共鸣【释】Ifyouempathizewithsomeone,youunderstandtheirsitua-tion,problems,andfeelingsbecauseyouhavebeeninasimilarsitu-ation.【例】Iclearlyempathizewiththepeoplewholiveinthoseneigh-。3)sympathy/?s?mp?θi/【释】thefeelingofbeingsorryforsb;showingthatyouunder-standandcareaboutsb'sproblems【例1】。【例2】(formal)。??st?l?(r)/n.(采用蒸馏法的)酿酒者,酿酒公司【释】panythatproducesspirits【例】。:..英语会员+英语资料+全网课拼课微信:??kj?r?tiz/【释】Securitiesarestocks,shares,bonds,orothercertificatesthatyoubuyinordertoearnregularinterestfromthemortosellthemlaterforaprofit.【例】。/?pen??tre??(?)n/;渗透;进入【释】theactorprocessofmakingawayintoorthroughsth【例】pany'rationofoverseasmarkets公司对海外市场的顺利开拓【同根词】/?m?p?ls?v/;易冲动的【释】actingsuddenlywithoutthinkingcarefullyaboutwhatmighthappenbecauseofwhatyouaredoing【例】。【同义词】impetuous,rash【同根词】impulsively1)spontaneously/sp?n?te?ni?sli/,不由自主地;自然地2)onimpulse/onawhim/onthespurofthemoment/byfitsandsnatches:..英语会员+英语资料+全网课拼课微信:/?f?re?/;(改变职业、活动的)尝试【释】ashortsuddenattackmadebyagroupofsoldiers;anattempteinvolvedinadifferentactivityorprofession【例】pany'putermarket该公司初次涉足计算机市场13.-conscioussuffix注重……的,有……意识的【例】environment-conscious关注环保的;price-conscious关注价格的14.(way)aheadof(在时间、空间上)(远远)领先于,超过【例】。/??pr??t?/)(在距离或时间上)靠近,接近【释】eneartosb/sthindistanceortime【例】。2)接洽;建议;要求:..英语会员+英语资料+全网课拼课微信:122874549【释】~sb(about/forsth)~sb(aboutdoingsth)tospeaktosbaboutsth,especiallytoaskthemforsthortooffertodosth【例】。3)着手处理;对付【释】tostartdealingwithaproblem,task,【例】What'sthebestwayofapproachingthisproblem?处理这个问题的最佳方式是什么?)(待人接物或思考问题的)方式,方法,态度【释】~(tosth)awayofdealingwithsb/sth;awayofdoingorthinkingaboutsthsuchasaproblemoratask【例】Theschoolhasdecidedtoadoptadifferentapproachtodisci-。2)(距离和时间上的)靠近,接近【释】movementnearertosb/sthindistanceortime【例】theapproachofspring春天的来临3)通路;路径;道路【释】apath,road,【例】anewapproachroadtotheport去港口的一条新路外刊原文跨界新玩法,白酒冰淇淋火了Moutai,Mengniumixupbaijiu,milkforheady,creamyGenZtreatsKweichowMoutaiCoLtd,aniconichigh-endspiritsmakerinSouthwestChina'sGuizhouprovince,teamedupwithMengniuDairyCoLtd,amajordairyproducerbasedintheInnerMongoliaautonomousregion,tolaunchthreeflavorsofprepackagedicecreaminGuiyang,theprovincialcapital,,Moutai:..英语会员+英语资料+全网课拼课微信:122874549enerationZ,-plum,einsmall-sizedtubsof75gramseach,arespikedwith2percentalcohol,andretailforbetween59yuan($)and66yuan,Moutaisaid."Withthelaunchoficecream,,"saidLiJingren,,iMaotai,withdeliveriesrestrictedtoGuiyangatthemo-,morethan40,-eofmorethan12billionyuan,,presidentofMengniuGroup,saidtheicecreamisatopcombinationofbaijiuandmilkandservesasatrans-boundaryinno-,rationrateofhigh-endspiritsamongsuchgroupsisnotthathigh,industryanalystsobserved."Thelaunchoftheicecreamisn'tanimpulsivemoveforMoutaibutawell-thought--consciousconsumers,"saidDaiShijin,analcoholin-dustryresearcher.:..英语会员+英语资料+全网课拼课微信:122874549"ForpeoplewholikedrinkingbaijiuofMoutai,theproductisex-,theicecreamcansatisfytheircuriosityaboutfortableway,"-,,makingitthemostexpensivefoodandbeveragestockglob-'-listedUSmultinationalCoca-ColaCosincemid-2020."ThelaunchoftheicecreamservesasthefirstbreakthroughofMoutai',"saidLiuLisha,headofthemerce.