文档介绍：Johnson&Johnson
刘明雁胡美玲肖汶璟邓玉薇
Skin Care Products
INFORMATIVE ABSTRACT
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THE HISTORY OF JOHNSON&JOHNSON
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THE INTRODUCTION OF SKIN CARE PRODUCTS
STP ANALYSIS
4P ANALYSIS
ENVIRONMENTAL FORCE
THE HISTORY OF JOHNSON&JOHNSON
Founded New Brunswick, New Jersey,
United States (1886)
71% America
19% Europe
the Middle East
Africa
10% Asia-Pacific
GLOBAL SALES RATIO
Global sales:$ billion (2008)
BRAND BELIEF
Johnson&Johnson
Born for love
PRODUCTS CLASSIFICATION
Consumer Products
Prescription Products
Medical Devices & Diagnostics
THE INTRODUCTION OF SKIN CARE PRODUCTS
Classification of the skin care products.
BABY CARE
BODY CARE
moisturizer
shrevoo
muscles wlung burning so ash
Clean Clear
Neutrogena
Dabao
SKIN CARE PRODUCTS
ENVIRONMENTAL FORCE
Social
Economic
Competitive
Regulatory
Technological
Social
Economic
Technological
Competitive
Regulatory
ENVIRONMENTAL FORCE
Population
Values