文档介绍：Information Technology Management
Lecture 3
Strategy, Planning
and ebusiness
Information Systems Management In Practice 5E
(McNurlin & Sprague) Chapter 3 & 4
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DR Gavin Finnie INFT13-322/73-322
Introduction
“Strategic use” of IT is defined as “having a significant, long-term impact on a firm’s growth rate, industry, and revenue.”
Historically, the strategic use of IT has followed an evolution from improving internal processes and structures of a firm, to improving the products, services, and relationships with its customers, and then with its partners.
These evolution stages are characterized as:
Looking inward
Looking outward
Looking across
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DR Gavin Finnie INFT13-322/73-322
Strategic Uses of Information Systems
Internal systems to improve Processes and Structure
IT-Based products and Services
Links to anisations
Looking inward
Looking forward
Looking across
DR Gavin Finnie INFT13-322/73-322
Introduction
What is e-business? The use of works, particularly the , to conduct business transactions.
Three categories of e-business (see Figure ):
Business-to-employee: -based applications internal to a firm
Business-to-consumer: -based applications for a firm’s customers
Business-to-business: -based applications for a firm’s business partners
DR Gavin Finnie INFT13-322/73-322
E-Business Drivers
ponents that have accelerated the acceptance of e-business:
Wide access to a work
munication protocol
Standard user interface
E-business applications run over the , drastically reducing access munications costs.
With munication protocols and user interfaces, implementation and training costs are far lower.
As a result, a much broader set of users and firms has access to the systems, allowing rapid growth.
DR Gavin Finnie INFT13-322/73-322
Looking Inward: Business-to-Employee
s
s are works that use technologies and protocols, and possibly