文档介绍：Mobile payments in Asia Pacific
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Mobile payments in Asia Pacific
Contents
2 Introduction from Sean Choi and David Collins
3 Introduction from John Ure and Peter Lovelock
4 Introduction
6 Business models and the m-payments value chain
– Business models behind different transaction types
– Emerging business models by country
– Industry perspectives on m-payments
22 Case studies
– Smart in the Philippines
– Yeepay’s B2B approach
– The growing reach of Octopus
– Gaming and virtual money
– A view from the bottom of the pyramid
– mHITs in Australia
29 Regulations and standards
40 Risks and challenges
44 About KPMG
© 2007 KPMG, a Hong Kong partnership and a member firm of the work of independent member firms affiliated with KPMG International, a Swiss cooperative.
All rights reserved.
Mobile payments in Asia Pacific
Introduction from Sean Choi and David Collins
This KPMG thought leadership report explores the development of the market
for mobile payment systems in Asia Pacific. We believe the significance of this
market cannot be overstated, as new technologies have the potential to play a
key role in the expansion merce to an ever-wider segment of the world’s
Seung Hwan (Sean) Choi population. This is especially true in Asia Pacific.
The expansion merce and the growing reach of globalisation are being
driven by two significant factors. The first is the rapid adoption of mobile and
wireless technologies, particularly in emerging markets such as China and India.
The second is the availability and evolution of micro-finance, particularly to
support rural or munities. These are both trends that mobile
payment systems can help to facilitate.
As this report shows, mobile payments have potential applications throughout the
David Collins
region, in both developed and developing markets. The rapid changes taking place
in emerging markets, combined with