文档介绍：Chinese and western advertisement
The first ---Different style
The western advertising ,they will use humor elements .
Chinese advertising just describe the use of products directly . seldom use humor elements.
Western humor advertising
The second---different ways petition
Western advertising offensive is very strong, Many advertisements for rivals.
In our country, parison advertising is affected by many limitations.
The third different representation
Westen advertisements focus on artistic expression and some popular topics,such as environmental protection, financial crisis(金融危机).
While most of Chinese advertisements’ main trend is to say the advantages directly to persuade consumers to buy their goods.
The forth different representation
Product information is hiding in the story in the westen can make customs use their minds and feel interesting when they are wanting for sometimes people can not understand what the advertisements show in the beginning.
But Chinese like visual advertisements.