文档介绍：第17卷第7期体育学刊
2010 年 7 月 Journal of Physical Education
·体育市场·
广州大学城高校体育场馆经营管理模式
刘学谦,冯云辉25
(广州大学体育学院,广东广州 510006)
摘要:广州大学城体育场馆资源丰富,但存在着管理模式落后、有偿服务面不宽、管理机
制陈旧、专业管理人才缺乏、资源运营效能低等问题。全国体育体制改革和“全民健身计划”实
施客观上要求高校把市场运行机制纳入各项管理工作中。借鉴国内外高校体育场馆改革的成功经
验,引入在国内外服务业被广泛采用的平衡计分卡(BSC)绩效评价和管理工具,以广州大学体育
场馆及“体育运动健身卡”运作为例,探讨构建未来广州大学城高校体育场馆的经营管理系统和
模式。阐述了广州大学城体育场馆平衡计分卡设计与实施策略,并通过理论研究和调查探索,设
计出 BSC 绩效管理指标体系的框架和标准。
关键词:高校体育场馆管理;平衡计分卡;绩效指标;广州大学城
中图分类号:G80-05 文献标识码:A 文章编号:1006-7116(2010)07-0109-04
Study of the modes of business management of college sports venues in
Guangzhou University City
LIU Xue-qian,FENG Yun-hui
(School of Physical Education,Guangzhou University,Guangzhou 510006,China)
Abstract: Sports venue resources in Guangzhou University City are abundant, but they have such problems as
backward business management modes, undiversified paid services, outdated management mechanisms, lacking in
management professionals, and low resource operating efficiency. Objectively the nationwide sports system reform
and the “Nationwide Fitness Program” require that all institutes of higher learning take the market running mecha-
nism into consideration in various management jobs, therefore the reform of college sports venue management
modes is inevitable. During the implementation of the “Sports Fitness Card” in Gu