文档介绍：Abstract
ZN Architectural Design Institute was founded in 1952; it is the earliest established six state region prehensive Architectural Design Institute. As a country with nearly 60 years of development history of the traditional intellectual and knowledge-intensive service-oriented enterprises, it also faced the market, and need a strategic management theory and method of enterprise development strategy.
Social’s instant progress promote the development and accelerates the reshuffle of industry , ZN Architectural Design Institute, who has 60 years old history, wants pete and survive in almost petition design market , must have extraordinary insight and sense of smell for the industry's future trends. While take precautions thinking about business in the future development problems that may encounter is also an essential link. Therefore, through the analysis on the domestic
macroeconomic environment、legal policy、science technology environment and socio-cultural
environment, we get the domestic architectural design market opportunities and threats ; meanwhile through the analysis on history and current situation of the enterprises
development 、 business operations 、 internal management, we pany's strengths and
weaknesses ; Since we may see China's future through their experiences, through study other countries’ design industry, which allows us to realize the gap between domestic and abroad, to achieve and enhance our purpose, we raise several foreign management concepts and techniques that could be learned; Using SWOT analysis method, we know take advantage of strategic opportunities and economic benefits of a more feasible at the current environment; At the same time using the Boston matrix model analysis, we determine that the real estate design industry , public buildings and office buildings as the our main development target, while allowing enterprises take strategy that transition to EPC. Finally we put forward several sustainable methods such as the rea