文档介绍：THE ST. REGIS SHANGHAI
上海瑞吉红塔大酒店
TRAINING ACTIVITY OUTLINE
培训活动纲要
Task 任务:munications Monthly Presentation 公关部月度汇报展示
Code 序号: OH-SM-MC-A101
Objectives目的:At the end of this session, each trainee will be able to fully understand how to conduct munications Monthly Presentation.
在此培训结束后,每一个学员都要了解公关部经理月度汇报展示的内容和程序。
Standard标准: See Attached S&P. 参见后附标准与程序。
Resources培训器材: Whiteboard & Mark Pen。
白板、马克笔。
Method
培训方式
Training Steps
培训步骤
Time
时间
Lecture
讲座式
Group Discussion
小组讨论
The Monthly Presentation is to review the Public Relations & Advertising issues. It is the best chance municate with the hotel management and departments concerned.
公关部经理月度汇报展示会是回顾当月公关广
告事项的会议;同时也是公关部与饭店领导层
和部门经理沟通的最佳机会。
By presenting figures and data, the Manager will analyze the current market situation,
raise his concerns and listen ments from other departments. This includes:
Media Impression
Advertisement
Promotional Collateral & Distribution
Market and Media situation analysis
Public Relations activities
Customer feedback
Overview and proposal
通过数据展示,公关部经理分析当前的市场情况,同时提出部门所关心的问题或是听取其它部门的意见,这包括:
媒体宣传指数
2min
2分钟
10 min
10分钟
广告
促销宣传资料及分发
市场及媒体分析
公关部活动
客人反馈
回顾及建议
Microsoft PowerPoint will be used to make the presentation inct and explicit.
使用投影仪使展示简洁明了。
The presentation will last no more than 45 minutes.
3. 展示不超过45分钟。
Refer to the procedu