文档介绍：NTT o Confidential
Copyright ©2007NTT o, Inc. All rights reserved
Osaifu-KeitaiOsaifu-Keitai
(Contactless(Contactless ICIC ServiceService inin Japan)Japan)
Mobile Money Summit 2008
Cairo, Egypt
14 May 2008
NTT o,Inc.
The Third Stage –“Lifestyle Infrastructure”
Anytime, Anywhere, with Anyone (munication) 1st Stage
“From Volume to Value”( Access) 2nd Stage
No. of subscribers “Lifestyle Infrastructure” 3rd Stage
(Millions)
Mobile Phone
as a
“Lifestyle Infrastructure”
40
Multifunctional
Mobile Phone
for Everyday Life
munications
ITIT InfrastructureInfrastructure
InfrastructureInfrastructure FeliCa
(Contact less IC)
20
Infrared TV
transmission
Bar code
External reader
i-mode memory
Cellular Phone subscribers subscribers
'96 '97 '98 '99 '00 '01 '02 '03 '04 '05 '06 Mega-pixel camera
Liberalization of handset sales i-mode service launch i-mode FeliCa service launch
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NTT o Confidential
Copyright ©2007NTT o, Inc. All rights reserved
WhatWhat isis MobileMobile FeliCa?FeliCa?
OsaifuOsaifu--KeitaiKeitai inin variousvarious scenesscenes inin dailydaily lifelife
7:00 8:00 9:00 10:00 11:00 12:00 16:00 17:00 18:00 19:00 20:00 21:00 22:00 23:00
CinemaCinema
大売出し
Area
Home Trans- Office Trans- Commercial Entertainment
port port Area
Payment / Ticket /
Application Key Ticket ID / access pass Ticket Point Card / Point Card /
Membership Membership
Service
Providers
(Brand)
24H24H BusinessBusiness ChanceChance
******@2007, NTT o,Inc. All Rights Reserved. 4
Unlimited Potential, in Your Hand
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Growing Uptake of “Osaifu-Keitai”(Mobile Wallet) Service
mil subscribers
Mar 31, 2008
608,000 shops
Mar 31, 2008
Suica - PASMO Roaming
10 mil subscribers 2007/03
2006/01/26
Convenient Chain joined
(Lawson, Family Mart etc.)
2006/10~2007/4 Major Super Stores
Co