文档介绍：Strategic Sports Event
Management
The Hospitality, Leisure and Tourism Series
Butterworth-Heinemann’s Hospitality, Leisure and Tourism series
of books is aimed at both academic courses and management
development programmes. The series represents a planned and
targeted approach to the subject and the portfolio of titles provide
texts that match management development needs through various
stages from introductory to advanced. The series gives priority to
the publication of practical and stimulating books that are recog-
nised as being of consistent high quality.
The Series Editor
Professor Conrad Lashley is Professor of Leisure Retailing,
Centre for Leisure Retailing at Nottingham Business School, UK.
His research interests have largely been concerned with service
quality management, and specifically employee empowerment in
service delivery. He works closely with several major industry
organisations including the British Institute of Innkeeping, Scottish
and Newcastle Retail and McDonald’s Restaurants Limited.
Strategic Sports
Event Management
An International Approach
Guy Masterman
AMSTERDAM • BOSTON • HEIDELBERG • LONDON • NEW YORK • OXFORD
PARIS • SAN DIEGO • SAN FRANCISCO • SINGAPORE • SYDNEY • TOKYO
Elsevier Butterworth-Heinemann
Linacre House, Jordan hill, Oxford OX2 8DP
200 Wheelers Road, Burlington, MA 01803
First published 2004
Copyright © 2004, Guy Masterman. All rights reserved
The right of Guy Masterman to be identified as the author of this work
has been asserted in accordance with the Copyright, Designs and
Patents Act 1998
No part of this publication may be reproduced in any material form
(including photocopying or storing in any medium by electronic
means and whether or not transiently or incidentally to some other use
of this publication) without the written permission of the copyright
holder except in accordance with the provisions of the Copyright,
Designs and Patents Act 1998 or under the terms of a lic