文档介绍：CHIVAS
THIS IS THE LIFE !
Chivas Regal is a blended Scotch whisky produced by Chivas Brothers, owned by Pernod Ricard. According to the brand packaging, Chivas Brothers was first established in 1801 in Aberdeen, Scotland. The Chivas brand's home is Strathisla Distillery at Keith, Moray in Speyside, Scotland.
In 2009, Chivas Regal launch a new global advertising campaign, to run across all continents. 'Live with Chivalry' was created by the Euro RSCG advertising agency. The campaign features TV, press, and outdoor advertising. parison with the spirit of 'Live with Chivalry', this one can be difined as ‘Living fort’.
Actually, it doesn’t take me much time to find this gorgeous and outstnding adertisement among innumerable ad resources on the website. Cause this piece mercial advertisement is very impressive, especially to me. Obviously the target consumer of this blended Scotch whisky produced by Chivas is not a poor student student like me but these essful whitecollars. There are four sentences in this advertising text, among which the first three ones show us a leisurely fortable scenery—‘this is the stadium’,’this is the players’ and ‘this is the game’.
They are all in simple words, but simple words really make sence. Combining with the vedio, you will find the stadium is an enchanting and poetic ice lake, the players are three middle-aged men and the game they are parti