文档介绍：Abstract
With the rapid development of work society, the rapid popularization of mobile and intelligent terminal, is to promote and accelerate the munication industry technology and business model change, and this change will help operators to enter the traffic operation time.
Currently, China Mobile petition and global market operators operating mainly from two aspects. On the one hand, the traditional pete in the stock market further intensified; on the other hand, the emerging service for short, the substitution effect of MMS, the traditional voice has e increasingly prominent, the traditional revenue decline. China Mobile wants to OTT impact is obvious "after the speech time" to keep the leading position petitive advantage, ply with the requirement of the market environment and development trend of development, the transformation and upgrading of traffic operation. Therefore, this paper takes Maoming mobile traffic operation as the research object, from the perspective of the work, combined with pany's development and market operation, through the SWOT analysis method using strategy analysis, analysis of the current flow of business, the advantages and disadvantages, opportunities and challenges. At the same time, based on the status quo of Maoming mobile traffic operation analysis, to understand the flow of operation of the internal and external environment, and the petitors traffic operation, sums up the existing problems. Finally, aiming at the existing problems of Maoming mobile traffic, use strategic thinking, marketing knowledge, traffic operation strategies and concrete measures to make the corresponding, Maoming mobile to keep the leading position in the petition.
Keywords:Traffic operation,Mobile ,Over the top
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