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Introduction
Red tourism in China refers to the practice of visiting locations of historical significance related to the Chinese Communist Party (CCP) and the People’s Liberation Army (PLA) during the revolutionary war against the Nationalist government in the early 20th century. Red tourism has become a popular way of learning about China's revolutionary history, and it has also become an important way of promoting national identity and patriotism among Chinese citizens. The city of Nanchang, as the birthplace of the People's Liberation Army, is rich in revolutionary history and attracts countless visitors from home and abroad every year. However, the English translation of the red tourism sites in Nanchang is not satisfactory, and this has become a bottleneck in the development of the red tourism industry in Nanchang. This paper will explore the existing problems in the English language translation of red tourism in Nanchang and suggest some possible solutions to improve it.
Challenges in English Translation of Red Tourism in Nanchang
The first problem is the lack of professionalism in the translation of red tourism materials. Many translations of scenic spots and historical sites are not up to the standard expected by foreign visitors. Some translations are done by someone who knows a little English but lacks professional knowledge of English tourism translation, or they are done by the site's staff who do not have any translation background. Consequently, the resulting translations are often inaccurate and unsupported by evidence, leading to confusion and misunderstanding among foreign tourists.
The second problem is that there is no unified translation standard for red tourism materials in Nanchang. This means that the translations between sites might differ significantly. This inconsistency would give visitors a poor impression of the overall quality of red tourism in Nanchang, and it could ultimately affect the reputation of the area as a whole.
Third, there is a lack of cultural awareness in the translation of red tourism materials. Cultural sensitivity is essential in the translation of tourism materials, as it helps to avoid misunderstandings or even offending sentiments of foreign tourists. For instance, some translations ignore the cultural or historical significance of particular scenic spots, including one of the important cultural traditions in China - reverence for military ancestors. This lack of consideration for cultural sensitivity, especially when it comes to historical events concerning the Communist Party, might further alienate foreign visitors.
Solutions to the Challenges in English Translation of Red Tourism in Nanchang
To address the problems mentioned earlier, some possible solutions are proposed below.
The first solution is that the person or team responsible for the translation of red tourism materials should have professional knowledge of tourism translation. Rather than having the site's staff who have other primary duties to be in charge of the translation, professional tourism translation services or companies should be employed to ensure the quality and accuracy of the translation.
The second solution is to establish a unified translation standard for red tourism materials in Nanchang. A standardized translation system is essential for ensuring consistency and accuracy among different sites. The government could set up a centralized advisory body, or commission a professional institution to take charge of this task.
The third solution is to establish a cultural awareness training program aimed at site staff and translators responsible for red tourism materials. An in-depth understanding of cultural sensitivity is crucial to develop translations that are culturally and historically accurate. The training program could be established by professional institutions and involve language teachers, culture researchers and native speakers, to ensure that the program is comprehensive.
Conclusion
Overall, red tourism is an essential part of the broader tourism industry in China, and Nanchang as the birthplace of the People's Liberation Army holds a unique position in this field. However, with the increase in foreign tourism, the English translation of the red tourism sites in Nanchang has become a bottleneck in its development. Professionalism, standardization, and cultural awareness all need to be taken into account when addressing these issues. By taking the appropriate steps, Nanchang could potentially attract more foreign visitors while providing a more authentic and immersive experience of China's revolutionary history.