文档介绍：2004亚洲传媒论坛
munication & Media Forum 2004
中国传播论坛
munication Forum
“新闻学与传播学:全球化的研究、教育与实践”
Journalism munication:
Global Research, Education and Practice
-6
论文摘要集
Collection of Abstracts
中国传媒大学(原北京广播学院)
广播电视研究中心
亚洲传媒研究中心
National Centre for Radio & Television Studies
Asia Media Research Centre
Communication University of China (CUC, former BBU)
主题发言
目录
1
变迁中的广播双轨制体系
Norbert Seidel
2
中国媒介市场格局与产业转型
胡正荣
3
混乱的美国新闻业
——经济与科技变迁危及严肃新闻报道
Alex Jones
主持人
丁俊杰
博士,教授,中国传媒大学校长助理,亚洲传媒研究中心主任,新闻传播学院院长。
研究领域:广告理论与实践,受众调查与市场调查,传媒经营与管理。
主要著作:《广播电视概论》,《现代广告活动的理论与操作》,《现代广告通论》,《媒介经营与产业化研究》(主编),《IMI消费行为与生活形态研究》系列(主编),《全球化背景下的中国媒介产业化透视》(合著),《中国广电媒介集团化研究》(合著),《寻找广播榜样》等。
Keynote Speeches
Index
1
The Dual Radio Broadcasting System in Change
Norbert Seidel
2
The Re-mapping of Chinese Media Market and the Transition of Media Industry
Hu Zhengrong
3
American Journalism in Turmoil:
Serious News Coverage Imperiled by Economic and Technological Change
Alex Jones
Chair
Ding Junjie
, Professor, President Assistant munication University of China
Dean, Asia Media Research Centre, Journalism & Communication School of CUC
Research Interests: advertising practice and theory, survey of audience and market, media management
Publications: Introduction to Broadcasting & Television, Theory and Practice of Modern Advertisement, On Modern Advertisement, Study on Media Management and Industrialization (ed.), IMI Consuming Activities and Living Style (ed.), Study on China Broadcasting & TV Groups(co-authored), Insights of Chinese Media Industry with a Globalization Perspective (co-authored), Searching for Broadcasting Example: A Case Study of Beijing Music Radio Station, etc.
Norbert Seidel
西德广播电视公司总裁兼副董事长
科隆大学广播电视经济专业荣誉教授
变迁中的广播双轨制
Norbert Seidel
德国媒体的总体趋势
双轨制
法律和经济基础
新传送渠道的重要性
Norbert Seidel
CFO and Deputy Director General of West German Broadcasting Corporation (WDR)
Honorary Professor of Broadcasting Economics at the University of Cologne