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食品与化妆品跨国公司产品经理所需的技术前沿.pdf

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文档介绍

文档介绍:Data Collection and Analysis Methods for Market-
Oriented Sensory Evaluation
Bin Zhou1, Xianyi Zeng1, Ludovic Koehl1, Yongsheng Ding 2
1Laboratoire GEMTEX, ENSAIT 9, rue de l’Ermitage, 59070 Roubaix, France
Email : bin_zhou2006@
2College of Information Sciences and Technology Donghua University,
1882 Yan-An West Road, Shanghai 200051, P. R. China
Abstract 1) Design Oriented Sensory Evaluation (DOSE) and 2)
Market Oriented Evaluation System (MOSE) [2].
This paper presents a number of methods for DOSE is done by a trained posed of
collecting, formalizing, analyzing and interpreting experienced experts or consultants inside the
sensory data provided by consumers in order to enterprise for judging material products on a number
characterize related market behaviors. In this study, of analytical and neutral linguistic descriptors in a
collected consumer’s sensory data are first processed controlled evaluation environment, such as an
using a data filtration model and then summarized evaluation laboratory. MOSE is given by untrained
using statistical methods. Next, we introduce the consumer panels using analytical and hedonic
concept of equilibrium consumption for estimating descriptors according to their preference on the
consumer’s data variation between two different products to be evaluated in an uncontrolled or
samples. This method can effe