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Under “Internet Green Finance”
By：Rae
Number：39
From：?paperID=87633&
What is Ant Forest
EDU（养成类）mini-game
Low-carbon activity
: Take the subway
Walk
Online payments
“Green energy."
translate to
Virtual tree
paying corresponding(对应的） energy.
Apply to plant a real tree
Tree planting certificate (from government)
The business model of Ant Forest
“Internet + Green Finance”
High efficiency
the protection of ecological environment
High coverage
the treatment of environmental pollution
Customer Value Proposition（客户价值主张）
Aspect 1
It refers to the value that a product brings to its customers
客户价值主张是指产品给客户带来的价值
1. Public Welfare Value（公共福利的价值）
It allows individual users to join the environmental action and feel their public welfare value.
2. Psychological Satisfaction
Planting behavior of Ant Forest can make up for lack of psychological satisfaction.
3. Social Entertainment
Collecting the energy of friends’ trees
Watering friends’ trees
Planting their trees.
Inviting Alipay friends
Adding mobile phone contacts
Profit Model
Intermediary Income as an Intermediary Platform（中介收入作为中介平台）
Users collect energy by using shared bicycles, offline payments, and online ticket purchases
2. Carbon Trading
User record
Selling carbon dioxide emissions reductions to enterprises（向企业发售二氧化碳减排产品）
3. Tourism and Agricultural and Sideline Products（旅游及农副产品）
Reduce the publicity expenses, pay more to develop these tourism project
Investing（投资）sand-fixing（固沙）edible or medical value plants
Aspect 2
Key Resources
1. Alipay Platform Support
2. Alibaba Financial Support
3. The Development and Application of Digital Finance（数字金融的发展和应用）
Ant Forest helps users build personal carbon accounts, and the collection and organization of these numbers is inseparable from the use of digital financial technology.
Aspect 3
Key Processes
Ant Forest uses the Internet platform to promote green financial products to the public.
Green finance is no longer a project that only can be participated by the state, the government, and large enterprises.
It is closely related to everyone’s daily life and has become an inclusive finance.
Aspect 4
Conclusion
A set of feasible（可行的） and complete business models
This business model relies on the project’s own advantages and is difficult to be replicated.